JibJab is a digital media company with a goal to make funny pictures, GIFs and videos worth sharing online. The company is a true pioneer of online entertainment production and distribution since 1999. Now, the company also has an advanced mobile app developed by Softermii that lets users add their photos to the funniest Internet’s gifs. As stated in the company’s profile, JibJab works only with the best developers, designers, technologists and business people to produce world-class original entertainment on the Internet.
Re-create JibJab’s functionality and intuitive design in the Mobile app. A key part of JibJab’s strategy is in the mobile realm as consumers spend increasingly more time in their favorite mobile apps and JibJab needed to become one of them. The challenge was in enabling users to seamlessly create funny content on their smartphones and share it with their friends and family.
JibJab already had a great mobile website for its users, but the initial app was poorly designed and had a number of serious usability bugs. Converting using from web to mobile was JibJab’s primary goal and to achieve high mobile app downloads and good retention rates for iOS and Android, they required professional software development services that Softermii could offer.
We came to JibJab with an aim to refresh its mobile system, while preserving complete access to all features and offering a cleaner and updated look that is resilient in the future.
JibJab initially used only its website to provide fun ways to interact with your friends. But that changed and more and more users embracing their smartphones, it became evident that a great mobile app will open new options for them compared to a mere web version. So we worked hard with the company’s team to offer their customers the real JibJab experience on mobile. By updating their product, we were able to push the company’s public image and the app was written about in USA Today and TechCruch. The more important thing is that the app has an average 4.5-star rating on App Store and Play Market with 3500+ reviews on each.
Not many remember that JibJab is the first company that created a viral video. We were privileged to work with them and help them create a new design for their mobile app that redefined JibJab mobile product. So it was also important to add new UI elements to the main screen such as quick selection of the current mask. The main challenge was to implement the shadow for the heterogeneous dynamic image, since with the use of shadows on the Android platform is poor. The initial app on Android was having multiple usability issues and crashed a lot. We worked on fixing those bugs based on reports from Crashlytics.
The last big chunk of work we had to do was in rewriting the renderer, because in the current implementation there was a problem of video and mask mismatch. The work was practically
By redesigned a native app and redeveloping its core functionality we strived to boost the core brand experience. As the company’s mission is that “users should experience the JibJab brand daily, not just every year on a birthday or holiday,” we made sure that the new app becomes handy and simple to use.
To bring JibJab users a pioneering and premium content we added the following features to the app:
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