HOW ENTERPRISE MOBILE APPS ARE BECOMING MORE COMMONPLACE12 June 2017
The initial questions you may be asking yourself are: “What are the benefits of enterprise apps? Why so many companies are rushing to have them developed?” To answer these questions, we need to distinguish between the types of enterprise mobile apps. They can be divided into two categories with a focus on employee operations or retail customers. In this article, we will mainly focus on the reasons why enterprise apps for employees are becoming more commonplace.
The internal apps are primarily aimed at:
- boosting the productivity of the workforce
- leveraging big data to provide better customer service
- helping optimize the speed of all business processes.
New quality of enterprise apps
Development of high-quality apps has been popular for the consumer-oriented market. And right now we are faced with a revolution inside companies, where employees no longer need to struggle to complete their tasks using aged software or pen and pencil. This is characteristic of new employee-friendly HR processes that are focusing not only on hiring right people but providing them with the right mobile tools to successfully complete tasks on time. The quality of emerging technology being introduced into the enterprise is more akin to consumer technology standards. Apps are leading the charge.
And the apps used by enterprise staff are becoming more and more diverse and can be subdivided into two groups:
- non-business apps that are used to meet work and personal needs (Evernote note taking app is a great example)
- new high-quality enterprise apps that employees are willing to use in their daily activities.
Have a look at a Floorwatch app case study, that describes how one single app can both serve employees and customers.
UX as core of new enterprise apps
The ways the apps are being developed involves engaging high-profile user experience professionals that deal with top consumer apps to change the perception of people that enterprise apps have poor usability and are overall boring and second-rate compared to consumer apps. The majority of staff at enterprises had to deal with poor quality tools that complicated their work instead of improving it. Therefore, they dread using an app as they believe it may be lacking proper UX and UI.
To deal with this issue, apps are a good start as compared to aged standalone tools that were plain and extremely had to use, apps can be downloaded on the phone or iPad and its benefits don’t require any in-depth presentations.
Enterprise developers that focus on apps ensure that the tool is simple, clean, and engaging to use.
Having the wow factor while having the work done makes adoption of such apps a trivial matter. One of the reasons enterprise mobile apps are becoming more common is that when you showcase them to your employees, the only question you get is, “When can I have it?”
Quality enterprise apps are easier to use
The vast majority of newly developed mobile apps for enterprises don’t require any extra training. A 15-minute introduction by the management is usually enough, and it should mostly concern the benefits of using the app and not the technical skills that need to be acquired. Apps ordered from experienced app development companies have a thought-out flow and a pre-installed basic tutorial to help employees get started using it.
But if you choose to buy a ready-to-use app, meaning that it’s pre-built and not fully customized to meet your business needs, then you’re getting a cheaper, but a lower quality solution. Such approach can exist if you don’t plan on adding extra features and build-ons. Adding anything on top usually means you cannot get a developer team on the side, as the code is usually closed, and will have to deal with whatever price tag the original app providers put on it.
The very best thing you can do is have an app that is not only easy to access but easy to support and rework. Any other way will land you in trouble. Enterprise apps have to stay up-to-date and this quality makes them valuable in the eye of employees. Smartphones are used at least 150 times a day by an average person. Having a well-designed enterprise app that is appealing and offering all the range of needed plug-ins makes it the employee’s chosen app that is used a lot of times a day across these 150 touchpoints.
We can pinpoint four key reasons for your business to build enterprise mobile apps:
- Enterprise apps empower employees and boost overall productivity of the workforce.
- Enterprise apps assist field personnel in making their on-the-go work easier through the adoption of smart solutions for hand-held devices.
- Enterprise apps provide large swathes of big data that can be used in analytics to better processes and create smarter solutions.
Cost and time of developing enterprise apps have never been so corporate friendly.
Limited talent is available to create enterprise apps
In 2017 we have only around five million app developers in the world. This is extremely low, especially taking into account that only a small fraction of these deal with enterprise apps. And the competition for the best of them is heating up. So ordering an enterprise app requires a timely approach, although the development shouldn’t take much time.
Gartner, a leading advisory company states that demand for enterprise apps is five times higher than the available capacity to develop them. And in 2017, the internal resources of most IT companies won’t be able to meet market demand for such mobile app development services.
Before the Gartner Application Architecture, Development & Integration Summit that will take place this year in Sydney, Adrian Leow, Gartner’s principal research analyst stated that enterprises have a hard time to quickly develop and properly maintain mobile apps though their own resources. Outsourcing mobile app development to meet increasing demand on a long-term contractual basis may be the solution needed to aid in a difficult and costly process of one-off hiring of mobile developers with required technical skills and knowledge of large business operations.
Finally, the need to introduce apps in enterprises is evident as people have become accustomed to using consumer apps. It might have seemed impossible to make employees enjoy using apps just a couple of years ago, but the industry has overcome the inertia and internal apps are the next logical step. Overall, the usage of enterprise app determines its value, and constant flow of feedback and timely solutions to address pressing issues ensures that enterprise mobile apps are becoming more commonplace.