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Healthcare has been rapidly transforming and adding a digital health sector to support its diverse industry. And by the end of this year, digital investments are set to reach $26 BLN. It seems that as the world is transforming and becoming more digitalized more and more patients are turning to their smartphones for health advice. Over a third of iPhone users use healthcare mobile apps to track their health, fitness, and dietary habits.
First and foremost, we use smartphones multiple times a day and the idea to make it work for your health is very appealing. The latest healthcare apps can monitor your vital health points and signal you or your doctor if something goes wrong. On top of it, mHealth apps store your medical history and let doctors access their patients remotely when there is a need for urgent advice. This pushes major healthcare providers and large medical facilities to develop mHealth apps to drastically expand their active user base and get a fair share of the niche market. Hence, we analyzed top healthcare apps and ideas and chose the most promising trends for healthcare application development.
01. Apps in customers pockets
Developing a mobile app for a healthcare consulting firm is a peculiar task, so finding the right development company to build a healthcare app may be an issue. Presently, there are over 100K healthcare apps available for download with over 4M daily downloads. However, you should mind that only 12% of the healthcare apps in the dieting and fitness category account for 90% of all downloads by users. And the rest are low-quality apps that have a tiny share of the market are largely not competitive. This shows the first trend, namely, that customers are craving for quality self-assessment apps in their pockets.
02. Share of the information
The second trend relates to the willingness to share of the tracked health-related information with their physicians, who in turn use this data to provide relevant advice and monitor patients’ health. Previously such data have been sketchy and unreliable, but with the advances in handheld devices and smartwatches as well as various trackers like Fitbit, over 52% of users can now share reliable health-related data with their doctors.
Even the term “healthcare mobile app development” (mHealth apps) has been introduced just recently. This term was created in response to the global trend of on-the-go digitalization, especially in healthcare and wellness. No wonder that such mobile tech is in demand today with patients and physicians alike. According to Pew Survey:
- More than 80% of Americans have health data online, and a large portion of it is on mobile devices.
- 94 percent of Americans use social media as a source of initial health information, especially considering that most of them use social media apps on smartphones.
- Over a third of Americans search about medical facilities nearby, and over 66% percent use WebMD web or mobile app.
03. More mHealth apps
In 2016 the industry began to flourish, and mHealth apps reached a peak of over 250,000 apps available on Google Play. The trend is continuing into this year as well with over 60,000 mHealth app publishers. The app development industry in healthcare is in the top 3 of the fastest-growing ones across all app platforms and reached an impressive 33% composite annual growth rate (CAGR).
04. Multi-platform choice
Many app developers believe that from the start spreading their effort and covering both iOs and Android platforms is a waste of time. But when launching on both platforms over 70% of mHealth app users state that they will use health apps on both platforms. So if you don’t want to limit your user-base from the get-go and have a successful mHealth business, then you should consider multi-platforming your app right from the start. This is the way to succeed.
05. Worldwide rapid growth
By the end of this year, according to the latest projections, the industry will reach $27BLN in revenue. Quite an impressive feat for the app niche that started developing quite recently. The global medical and fitness app market will reach even further heights, namely, over $100BLN in 2022. But this niche market is quite limited, at least as of today. The largest portion of mHealth app users is from the USA. But the most trending healthcare apps will grow fast in Asia, Latin America, and Western Europe.
06. Segmentation of apps
Mobile healthcare apps differ quite greatly and serve various user groups and needs. When planning the development of mHealth app you need to find a healthcare app development company that has the required expertise and knows the following segments to help you choose the one that suits you best:
- Chronic care management apps – managing blood pressure, levels of sugar in the blood, mental health monitoring, etc.
- Medical reference apps – diagnostic apps that promote health awareness among patients through the creation of alerts. They also serve as a point of medical reference for physicians.
- Fitness apps – provide a different health point and include nutrition apps, as well as step, fitness, and weight loss tracking.
- Personal health recording apps – help keep users’ medical data in a handy format such as preexisting medical conditions, allergies. Its primary use is for emergencies and doctors’ references.
- Women’s apps – that deal with specifically female health-related issues like pregnancy, breastfeeding and others.
- Medication management apps – such mHealth apps help users keep track of medication intake and better adherence to schedule.
07. Wearable devices
Having analyzed the latest International Data Corporation report, the wearable devices market will have a 20% CAGR with over 210MLN units shipped to consumers by 2020. The primary use of wearable devices is directly linked to health tracking, and the usability of the devices prove that it is worth investing in wearable devices app development. Among the best hardware, we saw Apple Watch Series 1, Google Daydream View, Pebble 2, Fitbit Flex 2, and more.
These inexpensive and quality devices show that this market is not restricted to only the rich and the healthcare industry can benefit from a large portion of their target audience wearing such trendy devices from 2017 and on.
Developing a mobile app for healthcare consulting firm is a complex issue with multiple factors that need to be counted in. Providing constant health monitoring is the way for the healthcare industry to address pressing issues of illness prevention through monitoring and improved well-being. With the goal to offer higher quality health care, mobile devices are instrumental because through proper programming and constant wearing they understand a person’s environment and sense, aggregate and share with doctors the needed data that wouldn’t have been available otherwise.
By having actionable intelligence medical practitioners can make better clinical decisions and the cost to make a healthcare application will be reimbursed in a matter of months. If you choose to follow the trends in healthcare app development and decide on utilizing advanced mobile capabilities, your healthcare business will enhance its overall operational efficiency, and streamline patient data that will lead to a groundbreaking transformational change.
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