10 Useful Business Intelligence & Analytics Examples in Use

10 Useful Business Intelligence & Analytics Examples in Use

11 August 2023 • 23 min read

The fast-paced business landscape requires effective data harnessing for success. Business Intelligence and analytics examples provide valuable insights from vast information. The Business Intelligence Software market is projected to reach US$25.73bn in 2023, with an annual growth rate of 5.83%, resulting in a market volume of $34.16bn by 2028.

Business intelligence and analytics examples

At Softermii, we understand the importance of business intelligence in propelling business growth. We tailor our solutions to each client's unique requirements and objectives to extract valuable insights from data.

This article showcases ten examples of businesses using business intelligence from industry giants, including Coca-Cola, Netflix, Walmart, and Tesla. These organizations have redefined data-driven decision-making and shaped their fortunes. The article provides practical strategies to enhance business intelligence capabilities and ensure data-driven insights are the bedrock of success.

10 Useful Business Intelligence and Analytics Examples

Business intelligence and analytics help companies improve their operations and increase efficiency. Businesses can gain valuable insights into customer behavior, product performance, and market trends. Let's discover examples of companies using business intelligence and analytics to their advantage.

Coca Cola

One of the first examples of the use of business intelligence is a Coca-Cola experience. The multinational beverage company shows how business intelligence and analytics can make a difference in their day-to-day work. With the help of BI tools, they gather and study large amounts of data. This way, the company could improve its marketing strategies and streamline its operations.

One of their noteworthy initiatives is Japan's "Coke On" loyalty program. They analyze the purchase data to provide personalized rewards to customers. It results in boosting customer retention and engagement.

Project Calculator

Get the detailed project estatimation – choose the details of your product and calculate the quote of the development

Calculate Your Project

Project Calculator
Project Calculator

Furthermore, Coca-Cola uses BI tools for demand forecasting based on historical sales data. It allows them to predict future trends and adjust production schedules, increasing operational efficiency.

Another example of how Coca-Cola has used BI and analytics to improve its marketing is its "Share a Coke" campaign. The company wanted to engage with customers on a personal level. Thus, they decided to print consumers' names on Coca-Cola bottles. The BI analysis helped to track which names were the most popular and then increased the production of bottles featuring those names.


The streaming giant, Netflix, has a few examples of using analytics and business intelligence to personalize content recommendations. They collect data on users' viewing habits, ratings, and preferences. Later, they can suggest tailored content, increasing viewer engagement and satisfaction.

Netflix employs business analytics in its "Recommended for You" section. It presents movies and TV shows that align with the user's viewing history and match their tastes. Regular updates ensure the recommendations stay relevant to the user's interests. This way, Netflix offered a better viewer experience and reduced churn rate.

Real world examples of business intelligence

The "Continue Watching" feature is also powered by business intelligence and analytics. It suggests movies and TV shows that the user has started watching but has yet to finish. Netflix tracks user behavior to identify which titles users are likely to continue. The service suggests those to viewers who paused their viewing. This feature helps users to find new content to watch and keeps them engaged with the Netflix service.

Examples of using analytics and business intelligence

Another example of business intelligence is a "Trending Now" section. It displays the most popular movies and TV shows based on user data. This section reflects what users are currently watching and rating, giving others insight into trending content.


Starbucks uses business intelligence to personalize marketing and enhance customer experiences. Their rewards program and mobile app collect data on customers' purchase habits, preferences, and frequented locations. Here are a few examples of using analytics and business intelligence by Starbucks:

A "Starbucks" app allows customers to order and pay for their coffee before arriving at the store. It utilizes BI by collecting and using data on customer purchase habits.

Business intelligence real world examples

Business intelligence is also used for the "Starbucks Rewards" program. It rewards customers for their purchases, allowing them to earn free drinks. BI helps to track the most active customers in the program and gives them personalized offers and promotions.

Examples of companies using business intelligence and analytics

All the data is used to tailor marketing messages, customize menu recommendations, and decide where to open new stores. Starbucks' use of BI and analytics helps them deliver personalized offers and optimize operations. Business intelligence helps them enhance customer satisfaction, leading to strong brand loyalty.


Walmart's successful examples of business intelligence result in gaining insights into customer behaviors, preferences, and purchase patterns. This data helps them to personalize the shopping experience and optimize the supply chain.

Walmart's advanced data system analyzes sales data in real time, ensuring they keep the right inventory based on customer demand. They also use predictive analytics to anticipate customer needs, offering personalized product recommendations for a better shopping experience.

Their retail program uses data from a number of sources, including customer purchases, store traffic, and weather. It is used to optimize the store layout, adjust product assortments, and personalize pricing.

In summary, Walmart leverages BI and analytics to enhance the shopping experience, optimize inventory, and provide personalized services based on customer preferences.


Uber uses business intelligence and analytics to adjust pricing in real time. It is based on data like rider demand, traffic conditions, and local events. The "surge pricing" model helps manage supply and demand during busy times, ensuring riders can find a ride if they're ready to pay more. It also optimizes routes for efficient travel times and lower costs for drivers and riders.

Business intelligence practical business examples

BI and analytics also power Uber's "demand prediction" feature. It collects historical demand, weather, and event data to predict future ride demand. This feature helps Uber to allocate drivers more effectively, ensuring that riders can always get a ride when they need one.

Uber's use of BI has been beneficial for operational efficiency and customer experience and has become a defining aspect of its business model.

Delta Airlines

Delta Airlines uses business intelligence and analytics to improve customer service and streamline flight operations. They collect and analyze data like flight times, baggage handling, customer feedback, and social media interactions.

Through predictive analytics, Delta has enhanced on-time performance and operational productivity. Real-time data is also utilized to provide passengers with timely updates through the Fly Delta app. Customers can access features like baggage tracking, flight statuses, and gate changes.

Examples of businesses using business intelligence


Tesla, the electric vehicle manufacturer, uses BI and analytics to monitor vehicle performance and improve safety. They collect internal data on battery life, engine performance, and autopilot usage from their cars.

After analyzing this data, Tesla identifies potential issues, predicts maintenance needs, and improves vehicle safety features. For example, the company uses BI to track data on accidents and near-misses. It helps Tesla to identify patterns and enhance the safety features of the vehicles.

Tesla's heavy reliance on BI and analytics is a key factor in its impressive innovation in the electric vehicle market. BI allows them to continuously improve its product based on real-world performance data.

Twitter (or X)

Twitter uses business intelligence to optimize its network and address spam or abusive behavior. The first example of their BI usage is the "Trending Topics" feature. BI helps to track popular discussions on Twitter, ensuring users see relevant content. They analyze billions of tweets to understand user behavior and trends, tailoring the platform to meet user preferences.

The company also uses BI to track data on tweets that received a spam or abusive report. This data is then used to identify patterns of spam or abusive behavior, maintaining the integrity of their platform and enhancing user experience.

American Express

American Express, the multinational financial services corporation, utilizes BI and analytics to safeguard its network against fraudulent activities. They analyze real-time transactions, using predictive models to identify, detect and flag suspicious activity.

Their fraud detection system tracks data on transactions flagged as potential fraud. The data is used to identify patterns of such activity. This use of BI and analytics for data security protects customers and saves the company millions of dollars yearly in potential fraud-related losses.

Examples of the use of business intelligence

Ellie Mae

Ellie Mae, a technology company for mortgage lending, has effectively leveraged BI and analytics to drive its success. Their Encompass platform gathers and analyzes loan, approvals, and borrower behavior data. This dashboard with information is then used to improve their products and service. It also allows lenders to make more informed decisions, streamline operations, and provide better service to borrowers.

Successful examples of business intelligence

How Can You Boost Your Business Intelligence to Grow Your Business?

Remember, business intelligence is not a one-time implementation. It's an ongoing process that requires continuous refinement and adaptation to propel your business toward greater heights. After you’ve discovered business intelligence real-world examples, we’d like to share some actionable strategies for businesses looking to enhance their use of BI and analytics.

Define Clear Objectives and Key Performance Indicators (KPIs)

Start by defining clear business objectives and key performance indicators (KPIs). To use business intelligence effectively, determine metrics that align with your business goals. It could be boosting revenue, cutting costs, or enhancing customer satisfaction. Well-defined objectives and KPIs will help you focus your BI efforts and achieve your desired outcomes.

Business intelligence examples

Implement Advanced Data Analytics Tools

Invest in advanced data analytics tools tailored to your business needs. Those can be data visualization platforms, machine learning algorithms, and predictive analytics solutions. Implementing the right tools will help you uncover hidden patterns, correlations, and trends within your data, making data-driven decisions and seizing growth opportunities easier.

Integrate Data from Multiple Sources

Business intelligence flourishes when data is integrated from various sources. Combining data from sales, marketing, finance, customer service, and any other department provides a complete view of your business's performance. Breaking down data silos through integration enables cross-functional insights. You can spot correlations and create more cohesive growth strategies.

Focus on Real-time and Predictive Analytics

Traditional BI often deals with historical data. Yet, to grow your business effectively, you should use real-time and predictive analytics. Real-time data analysis helps you adapt to market changes and customer preferences. Predictive analytics helps you foresee future trends and spot risks. Thus, you can take full advantage of new opportunities.

Business intelligence use cases

Embrace Data-Driven Decision-Making

Create a data-driven culture in your organization to make the most of business intelligence. Encourage employees at all levels to rely on data insights when making decisions. Combine data with their expertise to make informed, strategic choices that boost business growth and performance.

Invest in Employee Training

Having powerful BI tools is just one part of the equation. You should as well invest in employee training. Ensure your team members have all the skills to interpret and use data effectively. Training programs on data analysis, visualization, and interpretation empower your workforce to make the most of your BI investments.

Monitor and Measure Progress

Continuously monitor the effectiveness of your BI strategies and track progress towards your defined objectives and KPIs. Review and update your BI initiatives to match your business needs and changing market conditions.

Softermii as Your Business Intelligence Service Partner

Are you looking for cutting-edge business intelligence solutions? Look no further than Softermii. With a track record of excellence and a reputation that precedes them, Softermi has successfully empowered numerous enterprises across various sectors to make data-driven decisions confidently. Our team offers tailor-made solutions to each client's unique needs and goals.

At Softermii, we are focused on the client's success. We take the time to understand your business objectives, challenges, and opportunities. This way, we can ensure the delivery of insights that fuel growth and innovation. Our team invests significant effort into building a strong rapport with each client.

By partnering with Softermii, you can extract valuable insights from data. We can help you to understand customer behavior, optimize operations, and forecast market trends. We also equip clients with the intelligence to benefit and stay ahead of the competition. With Softermii, businesses can confidently make data-driven decisions and achieve remarkable success.


You can't afford to ignore business intelligence and analytics anymore, as they have become essential for sustainable growth and competitive advantage. Global giants like Coca-Cola, Tesla, and Twitter have demonstrated the practical applications of business intelligence and analytics. These real-world examples of business intelligence showcase how it can revolutionize day-to-day operations and fuel unprecedented growth.

Embracing BI is the key to unlocking the full potential of your business. So why wait? Take the next step towards a data-driven future and partner with Softermii for cutting-edge business intelligence solutions that will drive your business to greater heights. Contact Softermii today to embark on your journey toward success through data-driven decision-making.

Frequently Asked Questions

How can I start implementing business intelligence and analytics in my organization?

Implementing business intelligence and analytics in your organization involves a series of steps:

  • Identify your business goals and define what kind of data you need to meet these objectives
  • Collect and manage your data, ensuring its quality and reliability.
  • Invest in a business intelligence tool that suits your needs. Remember to consider factors like usability, integration capabilities, and real-time analysis features.
  • Train your team to use this tool and foster a data-driven culture in your organization.
  • Continually analyze, monitor, and refine your strategy to ensure its effectiveness.

How can business intelligence and analytics help in optimizing pricing strategies?

Businesses should analyze customer behavior, market trends, and competitor pricing to optimize pricing strategies. This analysis can provide invaluable insights into the price points that will lead to maximum profits and market share. Businesses should also implement dynamic pricing strategies with the help of advanced analytics. It involves real-time adjustments of prices based on factors such as demand and inventory levels.

Can business intelligence be used for sentiment analysis and brand reputation monitoring?

Yes, it can be applied to sentiment analysis and brand reputation monitoring by analyzing social media data, customer reviews, and online discussions. This data provides valuable insights into public perception, sentiment towards the brand, and customer feedback, allowing organizations to address any issue quickly and improve their brand reputation.

How can business intelligence be used to identify new market opportunities?

Business Intelligence can analyze market trends, consumer behavior, and competitive landscapes. Our business intelligence practical business examples show that companies can discover unmet customer needs, untapped market segments, and emerging trends, allowing them to capitalize on new growth opportunities.

How about to rate this article?


354 ratings • Avg 4.8 / 5

Written by:

Get valuable insights

Discover the benefits of digital disruption in your industry true

How Much Does Data Analytics Cost
Andrii Horiachko
How Much Does Data Analytics Cost

Andrii Horiachko, Co-Founder at Softermii

How Much Does Data Analytics Cost
How Much Does Data Analytics Cost
On-Premise to Cloud Migration: Ultimate Guide
On-Premise to Cloud Migration: Ultimate Guide
Large Language Models (LLMs) Use Cases in Diverse Domains
Large Language Models (LLMs) Use Cases in Diverse Domains
How to Reduce AWS Costs: Proven Strategies and Best Practices
How to Reduce AWS Costs: Proven Strategies and Best Practices

Don’t dream for success, contact us

Leave an inquiry or contact us via email and phone. We will contact you within 24 hours during work days.

+1 (424) 533-5520

  • Los Angeles, USA

    10828 Fruitland Dr. Studio City, CA 91604

  • Austin, USA

    701 Brazos St, Austin, TX 78701

  • Tel Aviv, IL

    31, Rothschild Blvd

  • Warsaw, PL

    Przeskok 2

  • London, UK

    6, The Marlins, Northwood

  • Munich, DE

    3, Stahlgruberring

  • Vienna, AT

    Palmersstraße 6-8, 2351 Wiener Neudorf

  • Kyiv, Ukraine

    154, Borshchagivska Street

Chat Now
ISTQB Microsoft expert aws certified PMP IBM practitioner IBM co-creator IBM team essentials

Our site uses cookies to provide you with the great user experience. By continuing, you accept our use of cookies.