Product Management & Ownership Services

A balanced view across all the different aspects of the product.

Product Management & Ownership Services

Product Owner is a key to maximizing the value of your product

  • Primary liaison

    Primary liaison

    Communicating with stakeholders and teams. Our Product Owners make sure there’s consensus from stakeholders on all major decisions and strategy with clear instructions and deliverables for the developers.

  • Product vision

    Product vision

    Applying a high level perspective to product design and development for the team to understand product goals and create an overall vision for product development.

  • Product roadmaps

    Product roadmaps

    The product roadmap is a high-level, strategic visual summary that outlines the vision and direction for the product offering over time. It is both a strategic guide for stakeholders to reference as well as a plan for execution.

  • Product Backlog

    Product Backlog

    Managing and making visible the Product Backlog, or the Prioritized list of requirements for future product development.

  • Prioritizing needs

    Prioritizing needs

    Juggle the triangle of scope, budget and time, weighting priorities according to the needs and objectives of stakeholders.

  • Change Management

    Change Management

    It is vital for product success to accurately include changes to Product Backlog, track it and manage them with minimal impact on timeline and budget, improving the product to meet market expectations and maximize value.

  • Measure Success

    Measure Success

    Metrics are key to track product performance. Considering metrics helps stay ahead of competitors and bring value to potential and existing customers.

Product Owner Scope Outlines

  • 1

    Defining the Vision

    Product owner is responsible for communicating with stakeholders, customers, business managers, and the development team to make sure the goals are clear and the vision is aligned with business objectives.

    Deliverables:

    • Definition of business objectives
    • Product roadmap
    • Traceability of requirements with business goals
  • 2

    Backlog Management

    The product owner’s responsibility is to create the list of backlog items and prioritize them based on the overall strategy and business objectives and effort versus value. Additionally, the product owner will need to map out project dependencies to inform the necessary sequence of development.

    Deliverables:

    • Backlog list
    • Dependencies Map
  • 3

    Needs Prioritization

    Time to the Market is a key KPI for Product success. Managing priorities is a primary tool to get to the market as soon as possible with as much value as possible for a specific period of time.

    Deliverable Matrics:

    • Infrastructure logging
    • Application logging
    • Gathering metrics
    • Alerts and notifications
  • 4

    Overseeing Development Stages

    With the vision, strategy, and product priorities set, the product owner should spend a significant amount of time overseeing the actual development of the product. During the planning stages, the agile product owner works with stakeholders to identify and organize the steps required for the next iteration. Then the Product Owner meets with their team to refine the process, identify areas for improvement, and support the sprint.

    Deliverables:

    • Retrospective tasks list
  • 5

    Client Needs Anticipation

    The Product Owner is an expert at understanding and anticipating the client’s needs to more effectively manage the development process.

    Deliverables:

    • Customer Journey Map
  • 6

    Evaluation of product progress at each iteration

    The Product Owner is accountable for each stage of the development process and the final product. They take a primary role in inspecting and evaluating product progress through each iteration.

    Deliverables:

    • Product development tracking
    • Product exit checklist
  • 7

    Measure Success

    The Product Owner measures the success with metrics: not only how quickly developers develop the product but with financial and customer metrics and overall business value. Product Owners release new features or functionalities in every Sprint. It is important to measure if Value has been delivered after every Sprint.

    Deliverables:

    • Return on Investment KPI
    • Cost of development and maintenance KPI
    • Customer satisfaction KPI

Product manager guides every step of development lifecycle putting product and its customers first and foremost

  • Customer satisfaction

    Customer satisfaction

    Monitoring market needs and trends to develop competitive analysis for products and features to achieve maximum usability.

  • Product vision and strategy management

    Product vision and strategy management

    Product manager Creates a vision map, defines product strategy, long and short term goals and adjusts near-term roadmap to meet customers and client’s needs.

  • Efficient resource management

    Efficient resource management

    Our Product Managers respond quickly to new and changing requirements with a clear understanding of the costs and benefits of each choice which leads them to right decisions.

  • Effective communication hub

    Effective communication hub

    Our Product Managers create a productive communication environment within stakeholders, development team, marketing and sales to ensure the clear vision of the product.

  • Empowered independent decision making

    Empowered independent decision making

    Product Managers collaborate with the engineering team to deliver work in time creating an environment that facilitates the decision making process.

  • Reduced risks

    Reduced risks

    One of the Product Manager’s tasks is gathering feedback, looking at metrics and delivering value to customers to reduce the risk of product failure.

Product Management Scope Outlines

  • 1

    Product Management

    Product Manager controls every product lifecycle from creating idea to market positioning to ensure that customers’ needs are met.

    Deliverables:

    • Product Vision
    • Product and Market Strategy
    • Customer Insights
    • Product Roadmap
    • Lean Product Development approach
    • Prioritized and Measured backlog
    • Release planning
    • Sales and support training
  • 2

    Competitor and Market Analyses

    An essential instrument to identify market trends and market gaps. Finding new ways to differentiate and meet customer needs ultimately ensures a better product delivery.

    Deliverables:

    • List of research materials such as the company's website, customer reviews, financial information, and press releases
    • Documented results related to UX or functionality
    • Identified product strengths and weaknesses based on customer reviews
    • Competitive analysis report
  • 3

    Product Successes and Measuring management

    Product Management Metrics are key to track product performance. Product Manager makes sure the product provides value to customers that is turned into revenue.

    Deliverable Matrics:

    • Engagement
    • Revenue
    • Conversion
    • Retention
    • Activation
    • Active usage
    • User satisfaction
  • 4

    Product Hypotheses testing and experiment management

    Provide opportunities to minimize the risk of failure. Trying small changes at scale, testing on users, occasionally failing but using these results to learn, grow and optimize is the guarantee to success.

    Deliverables:

    • RExperiment design
    • Identified assumptions
    • Identified riskier assumptions
    • Conceptualized solution
    • Validated solution
  • 5

    Communication and team management

    It ensures proper distribution of product messages through establishing accurate communication between the development team and executive management to understand the product vision and goal.

    Deliverables:

    • Communication Plan including executives, team (marketing, sales, successes) and customers
    • Stakeholder management plan
    • RACI Matrix
    • Established communication line with customers
  • 6

    Product Risk Management

    Conducting risk management planning, identification of risks, analysis, planning and implementing of risk responses.

    Deliverables:

    • Identified Strategic Risks
    • Identified Executional Risks
    • Facilitate Implementation of Risk Responses

Our Key Methodologies

  • Scrum

    Scrum

    Monitoring market needs and trends to develop competitive analysis for products and features to achieve maximum usability.

  • Kanban

    Kanban

    Used for projects where production support is needed or the project roadmap isn’t planned out yet.

  • Scrum + Kanban

    Scrum + Kanban

    Used for projects where production support is needed – part of the team works using Kanban, and the second part works with a defined roadmap, mostly focused on the new features.

We apply best Product Owner practices for any mix of services

  • Web Development

    Web Development

  • Mobile Development

    Mobile Development

  • MVP Development

    MVP Development

  • UI/UX Design

    UI/UX Design

  • Product Development

    Product Development

  • Product Design

    Product Design

Key Tools

  • Documentation management

    • Atlassian Confluence

      Atlassian Confluence

    • Google Drive

      Google Drive

  • Ticket/Bug Tracking

    • Atlassian Jira

      Atlassian Jira

  • Communication

    • Zoom

      Zoom

    • Google Meet

      Google Meet

    • Slack

      Slack

    • Onsite workshops

      Onsite workshops

Software Product Management really matters

  • According to Survey Conducted by The 250 Group in 2021, a fully optimized Product Manager could increase company profits by 34.2%.

  • The Product Manager keeps an eye on Market trends, Clients needs, user feedbacks, KPIs to control the development of the product, to test hypotheses, so that product delivers the ROI and meets customers' needs.

  • The Product Manager adjusts the product development according to the market needs and prioritize the feature development, ensures that every member involved in the production understands the product vision and acts accordingly for product successes.

  • To optimize the effectiveness of your development process, the Product Owner employs a well-defined backlog, examines that Product Increment and determines if it has been produced in accordance with the goals of the product.

Why work with us?

  • 1

    Moving gears from the first meeting

    We want you to get a clear understanding of what you get. Our team provides research on your project and comes up with a balanced solution between your idea and market need.

  • 2

    15% of deviation of delivery time

    We are used to working with tight deadlines. This approach brought us to the concept of precise estimates and minor deviations. It helps set clear expectations and excludes overpromising.

  • 3

    2x faster development with pre-made engines

    While other companies deploy web solutions within a couple of years, we do it faster. Save time with our pre-made engines that can be customized for your future product.

  • 4

    We employ brilliant IT talents

    All our Product Managers and Product Owners are very qualified and highly experienced in multiple industries and projects of different complexity.

Testimonials

Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

event10x
Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

muna
Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

locum
Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

temptribe
Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

scoby
David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

shave
Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

cococure
Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

itrex
Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

What questions do you have?

When do I really need product management services?

The task of a product manager is to help to make an idea of a product a reality. Product manager guides every step of the development lifecycle putting the product and its customers first and foremost. Product manager creates a vision map, defines product strategy, long and short term goals and adjusts near-term roadmap to meet customers and client’s needs, reduces risks, creates effective communication with all stakeholders and monitors market needs and trends to develop competitive analysis for products and features to achieve maximum usability.

Should I opt in for product ownership services when building an MVP?

The task of a product manager is to help to make an idea of a product a reality. Product manager guides every step of the development lifecycle putting the product and its customers first and foremost. Product manager creates a vision map, defines product strategy, long and short term goals and adjusts near-term roadmap to meet customers and client’s needs, reduces risks, creates effective communication with all stakeholders and monitors market needs and trends to develop competitive analysis for products and features to achieve maximum usability.

Can you share the impact of product management services for newly developed software?

Product Owner is a perfect choice when developing an MVP. Product owner will lead all the communication between client and delivery team, create a roadmap and backlog of the project, prioritize needs, make changes during the development process if needed, and measure the success of a finished product MVP.

Can you set up a dedicated product management team for my project?

Sure. We offer multiple cooperational models so that you can choose the one that suits you better. It can be part-time when a project management specialist or team reports directly to your Manager, both hourly rate and fixed pricing models are applicable.

Also, we can arrange a full-time cooperation, so that a single specialist of a project management team would work only for your project and report to your managers,Time & Material model offers a quick start due to already existing team setup, the team is managed by us and supervised by you, and you pay only for the time present on the product management process.

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Business Analyst in IT: Roles & Responsibilities in Software Development
Andrii Horiachko

Business Analyst in IT: Roles & Responsibilities in Software Development

Andrii Horiachko, Co-Founder at Softermii

Business Analyst in IT: Roles & Responsibilities in Software Development

Business Analyst in IT: Roles & Responsibilities in Software Development

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Don’t dream for success, contact us

Leave an inquiry or contact us via email and phone. We will contact you within 24 hours during work days.

+1 (424) 533-5520

  • Los Angeles, USA

    10828, Fruitland Dr, Studio City, CA

  • Kyiv, Ukraine

    154, Borshchagivska Street

  • Tel Aviv, IL

    31, Rothschild Blvd

  • Dubai, UAE

    Opal Tower, Business Bay

  • London, UK

    6, The Marlins, Northwood

  • Munich, DE

    3, Stahlgruberring

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