BRANDING & UI/UX DESIGN

GEM-CUTTING YOUR PRODUCT IDENTITY INTO PERFECTION
EFFECTIVE BRAND POSITIONING WILL HELP YOU HIT THE RIGHT AUDIENCE WITH THE RIGHT PRODUCT

Recreating a company that stands out

We will create a highly conceptual set of assets by forming a distinct identity of your product. Branding packs a tremendous potential to truly define your website or mobile app and highlight it in the dense fog of market competition. It will help you clearly outline a unique selling angle that will be critical in breaking through to your client.

We learn your audience and create a brand that address their needs in a way no one else does.

Great product is an impeccable journey. We know how to create it.

When a professional crew is designing a user interface, it takes far more than a merely technical expertise to deliver a sound product. As a company with vast experience in software development of different scales, we have the holistic approach to the product. It helps us create educated solutions when developing user interfaces and shaping positive experiences. We believe the perfect design is a tandem of both the goals of your business and your user base met. When focusing on designs, we optimize the look and feel for a more compelling experience in close collaboration with your team.

We know how to create an engaging interface in full compliance with your requirements.

Business strategy

We are far more than a strictly UX company, going beyond the technicalities and into the pragmatics behind your final product. First and foremost, we begin by making a plan. Together with you, we discuss and document the set of goals your product is setting out to meet. Afterwards, we review the methods you are using to achieve them. This way, we align our vision and make the first steps on the roadmap to reaching your KPIs.

In this phase we produce a plan, timeline and precise course of action we are going to take as part of our effort.

Generative research

When preparing an innovative idea, for the UI designer and developer alike, it’s highly important to predict the user response as part of prior analytics. We stand out from other outsourced UI development companies, because we explore the livelihoods, opinions and challenges of your target audience and build on this input data for a more precise picture of values your product will represent in the future.

This data can lead to the most unexpected discoveries that would flip the original views of the project.

User flow charts

It’s hard to predict the user experience without task/user/wire flows and they are an integral workflow part of our UI and UX developer kit. The flows help in determining the interaction and levels of complexity the user has to face to produce results on your platform. With these paths, we find the most difficult areas and minimize the friction in usability.

Relevant labels

Each interactive object should have a telling name or label. Same goes for menu layouts and hierarchy branching that should be minimized to the essential. This is a 101 for a user experience developer. Saying more with less while being precise will play a major part in molding the kind of UX that will please your user.

Pattern libraries

As your site and business grow, the need to organize the UI styles and elements becomes more pressing. Our UX developers will prepare a composed set of design patterns, so that you can easily duplicate and reuse them in a simplified fashion with no need to turn web administration into a chore.

Informative structure

With huge amounts of content, it can be tricky to present everything in a considerate manner while offering great value to the user. Drowning your site visitors with information, can undermine the results, and so you need to boil things down as not to overwhelm them. This is something that takes a very deliberate approach from the UI & UX designer & developer team who contemplate business goals aside from the technical aspects. Our experts help you reduce the clutter on your pages by removing repetition, thoughtfully spacing things out and using directive cues.

Iterative approach

A great design of user interface takes many stages. Our team will gradually build and prototype the user layout of your product. Unlike most any offshore UI design firm, of which are many, we will start from conceptual wireframing and pace our way to the final product together with you, verifying every step and revisiting each component for improvements. Before execution, every meaningful change goes through you.

Key features to drive engagement

In order to enhance the design of your e-commerce website or mobile app, we embed the following features that make the user path easy in spite to any degree of complexity.

Suggested contents – when the user is interested in a particular item, it’s always a plus for the to provide a few similar pages that he or she may find preferable. An instant dropdown of suggested results will ease the users’ way around your interface and also drive them to explore your mobile app or site, prolonging their session.

Related items – when designing the user experience for e-commerce, showing a number of results that connect to the needed item is a massive advantage if used in the right context. By offering more variety in the same line of thought, you will see a massive boost in the average time spent on your platform, plus your UX will become much more intuitive.

Social widgets – it’s always great to give the user an option to share their positive experience on social media. We make sure that our user interface designs allow instant social postings that will spread the word about your platform and engage people to join your online community. This way, you will create a vibrant and well-rounded product while expanding your presence into your user’s most popular mediums.

Item filtering – allowing the user to tweak the listings is a great investment in terms of UI UX design and development of this functionality should take its rightful place among other priorities. Hide/show features for different situations make your app more adjustable. We will enable easy search by filtering the assorted categories and adapting the interfaces into an intricate yet simple environment to make your platform a breeze in terms of navigation.

Dynamic objects – when designing the user interface design has to be unrestricted. This is where adjustable items come in as they will gain your UI more versatility. Scalable menus, drag and drop items and more. These movable design elements will push the boundaries of your interface, saving the need to travel between multiple directories and making more out of the constraint screen size. The latter is especially relevant for mobile devices.

Popup information – adding pop-up information will design a user interface to make each UI element more intuitive. When the cursor is hovering over the button without motion, a good practice is to display information that would provide additional context. This will help your users to easily find their way around your UI in case of difficulties.

Email confirmations – email follow-ups are crucial. A friendly welcome letter is essential to striking a great first impression after registration. When dealing with money, email confirmations help to make sure that transactions go beyond your platform and provide documented assurances. It is up for the developer and designer crews to help you keep in touch with your user via thought-out email marketing campaigns, and we will provide you with firm support on both of these directions.

Adaptive design

Cross-platform versatility is paramount for a good user experience designer. We take the design to its structural root and do all the required backend usability integrations to make your product equally smooth in any environment. Be it an array of different browsers or mobile platforms – we deliver.

Prototyping and mvp

Long before you put time and effort into your project, we will prepare you a showcase draft model. From a low-cost mockup to a fully functioning minimum-cost product, a working test version is sure to beat months upon months of sheer speculation about the possible outcomes of the project. By releasing it to the public, we will accumulate huge amounts of immensely valuable data that will help us design user experience and usability in a more profoundly adjusted manner. Additionally, our prototype will become an explicit proof of your concept and a perfect display at a stakeholder meeting.

By creating your MVP with us, you get much more by spending less. A more fleshed-out product with many more iterations and timed material invested thanks to the highly affordable rates you can get at Softermii as opposed to any of your onshore teams.

Testing and qa

Not merely a UI design company, we will help you even things out with independent testing effort. In the multitude of mobile devices and browser preferences, it’s important to double-check everything and equally adapt your product to different circumstances. Our experts will ensure that performance is unimpaired by any technical flaws, and all bugs are eliminated at the early stages of the project. It goes without saying that the QA unit will also lend the insights gained in course of their sweeps for the user interface development.

Early launch monitoring

After the initial launch, we stay around to measure the performance and provide upgrades for the user interfaces design. Our team analyzes user behaviors and ensures all intended functionality is fully operational. Using this data, we come up with solutions to improve the original design, increase the average visit session and boost the conversion rates. Not to mention using this tremendous material to revisit the UX/UI strategy altogether.

Creating a brand that is memorable

Branding will help your company in developing a clear vision of what it truly represents and effectively portraying itself to the end-user. We take an outsider look at your company in its core and help you brainstorm the common grounds at which you and your audience will bond.

We start designing your new brand by gathering the data on people and culture your company represents. Tapping into the internal code that guides decision making and your philosophy. Discovering your true character will be a starting point to creating your new image.

In course of the brand positioning process we:

  • analyze your competitors and their success metrics;
  • define what your future and existing customers expect from you;
  • create a compelling brand idea together with you.

As part of the branding process, we help you achieve a fundamental level of presence that is sure to win the audience acclaim.

Logo design

  1. First, we explore a number of different logos and learn what kind of styles are appealing to you.
  2. Then, we define the semantic kernel of your brand along with the kind of designations you strongly identify with.
  3. Going from the above, we draft a set of logos that undergo our internal review before showcasing them to you.
  4. Afterwards, we present you with 5 versions of complete designs in monochrome and get your feedback.
  5. In lines with the emotional pallet embodied in your brand, we work on the color theme.
  6. We reiterate the final logo until it fully represents the core values of your company and you are fully satisfied.

Unique selling point

Unique brand is a unique type of service. Even though there may be a drove of competitor companies fighting for your customer, creating a USP is always feasible. We know how and we will make sure that your sales pitch has something extra. A unique flare that will be prominent despite the competition, drawing in the customer by offering value in lines with their mindset.

As part of our branding process, we will help you root your USP into all of your marketing campaigns and refine each detail from the very basic and easy to grasp to the more ramified and profoundly meaningful.

Powerful storytelling

An engrossing presentation of the product through narration will be an effective means in bringing your idea across. Whether it’s B2B or B2C, the power of storytelling will make your audience captivated by your concept.

The key benefits will be the main highlight, organically embedded into the context in a concise and enticing manner.

Imagery will play a huge part in your story as well. Crisp photos and intuitive vector graphics will add to informative value of your product and complement your ideas.

Instrumental to getting in touch with the people and thoughtfully combined with the right visual cues, human storytelling will propel your idea to new heights.

Branding is a great way to reinvent your company. A way that is more potent and targeted towards your goals. Even if you already have a distinctive brand, you constantly keep evolving and so should your image.

We help you bring your logo and positioning to fully represent your growth.

Let’s talk

When working on design for user experience, it’s important to remember that users decide with emotion. Let’s make sure they are pleased when they face your UI. We’ve learned the importance of details firsthand, and we know how to deliver the UX & UI that is of high cohesion with the end-user. You will be able to monitor the user interface and user experience design live, including regular progress meetings and reports with the entire crew, including developers, business experts, product managers and more. We will provide you with a comprehensive set of metrics such as timed material invested into each part of the project, all displayed on the dashboard.

We’d love to hear about your project. Use the form to leave your contact details, and our representative will be sure get back to you, settle the initial details and arrange for the first meeting.

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We are just one click away from helping you develop an amazing application! Let’s get in touch. Drop us a line in the form below, and we’ll reach out to you as soon as humanly possible.

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