The Role of Artificial Intelligence in Fintech

The Role of Artificial Intelligence in Fintech

19 July 2023 • 10 min read

Financial technology, also known as fintech, has become a catalyst for the evolution of modern banking. However, entrepreneurs and end users still face cumbersome, non-automated tasks like data entry, document processing, and risk assessment. They are notoriously time-consuming and prone to human error.

Another challenge is the analysis of large quantities of financial data and the detection of trends that might not be evident to human analysts. So, how can the use of AI in fintech help?

As in many other sectors, artificial intelligence in financial technologies creates numerous opportunities but also comes with particular challenges. Softermii has gained knowledge from real-world applications and solutions we worked with. So, we know first-hand that AI is not just the future but the present of the fintech world. It can tackle the issues above, enhancing productivity and efficiency.

This article explores the role of AI in financial services, benefits, challenges, and a glimpse into the future.

How Does Artificial Intelligence Impact the FinTech Industry?

According to a Grand View Research report, AI in fintech market will grow at a compound annual growth rate (CAGR) of 16.5% by 2030. Deep learning is leading the market in 2023, largely thanks to its complex uses like text and speech recognition. It is expected to reach $96 billion by the end of 2023.

What makes it so relevant? As we delve into the importance of AI in fintech market, let's highlight a few key points where this technology has the most significant impact:

  • Automation of routine tasks. Repetitive tasks like data entry and document processing consume time and resources. It’s also prone to human error. AI automates these tasks, leading to higher accuracy and efficiency.
  • Risk assessment and fraud detection. It’s another area where we can see how AI affected fintech. It identifies fraudulent transactions faster than ever before.

    AI technologies for financial sector are handy for checking credit risk, detecting fraud, and improving rule-following because they swiftly analyze data. A report predicts anti-fraud programs will use more than twice as much AI and machine learning in fintech in the next two years.

  • Personalized services. AI algorithms analyze customer data to create highly personalized financial products and services, enhancing customer experience.

Project Calculator

Get the detailed project estatimation – choose the details of your product and calculate the quote of the development

Calculate Your Project

Project Calculator
Project Calculator

According to Business Insider Intelligence, banks are utilizing AI technologies to achieve the following:

  • Enhance customer identification and authentication.
  • Simulate real-time interactions through chatbots and voice assistants.
  • Strengthen customer relationships.
  • Deliver personalized insights and recommendations.

Many fintech startups and old financial groups are looking into AI, aiming to keep up with the current market demand. Therefore, deploying AI technologies is no longer an option. Instead, it’s a strategic necessity to stay ahead in the rapidly evolving fintech industry.

Benefits of AI in Fintech

Integrating AI into the fintech sector offers advantages resonating across financial operations. Let's delve into these benefits in greater detail.

  • Enhanced efficiency and accuracy. AI algorithms handle repetitive tasks faster and more precisely than their human counterparts. AI enables faster operations and reduces human error.
  • Streamlined decision-making and data processing. AI analyzes vast amounts of data in real time, enabling informed and timely decision-making. Moreover, machine learning in fintech identifies patterns in complex datasets that human analysts might overlook.
  • Improved predictive capabilities. With AI's advanced predictions, financial groups guess market trends and potential risks more efficiently. Such insights let them decide early, from changing investment plans to preventing fraud.
  • Democratization of financial services. The answer to the question “How is AI used in fintech?” wouldn't be complete without noting its role in reaching previously underserved people. AI's growth potential helps cover the needs of those who didn't get appropriate financial services before. Besides, AI applications in fintech, such as chatbots, offer 24/7 support.
  • Cost and risk reduction. You can cut costs and risks with AI automation, prediction skills, and live fraud detection. When automating regular tasks, financial groups save money. Also, AI's top-notch risk assessment and live fraud detection protect institutions and customers.

AI in fintech serves as a powerful catalyst for innovation and progress. It changes old financial operations and creates a faster, more personal, and inclusive financial system.

Challenges & Risks When Implementing AI in FinTech

Despite its myriad benefits, implementing AI in the fintech sector comes with particular challenges and risks:

  • Privacy and data protection. Using AI in fintech involves dealing with lots of sensitive financial data. It brings up critical privacy and data protection worries. Therefore, taking robust data protection measures is essential to earn customer trust and meet regulatory rules.

Softermii cares about security for financial apps and provides risk-free software with GDPR compliance. You can also read our guide on how to develop a fintech app.

  • Regulatory compliance. Fintech works under heavy rules. When AI comes in, following these rules often gets more complex. AI's decision-making may be hard to explain, so following the regulations that need transparency is challenging.
  • Technological limitations. Despite its potential, AI in its current state has limitations. An AI-driven system is only as good as its training data. So any bias may lead to unfair or wrong results. Also, AI sometimes has trouble understanding human language nuances, affecting the interaction with customers.
  • Infrastructure and skills gap. Implementing AI requires substantial technological infrastructure and skilled staff. It poses a significant challenge, especially for smaller businesses.
  • Ethical considerations. AI in fintech brings up particular ethical issues. For instance, bias in AI could unfairly treat some customers.

Integrating AI into the fintech industry poses specific challenges. But you can effectively navigate them with the right approach and expertise.

Top 5 Successful Examples of Using AI in the Fintech Industry

When analyzing the fintech market map, one can observe how AI-enabled services have permeated various sectors, improving efficiency and customer experience. Let's explore five rewarding AI use cases in fintech.

1. Text Recognition and Processing

AI-powered Optical Character Recognition (OCR) changes the approach of the finance sector to reviewing documents. For example, JPMorgan's COiN platform uses AI to verify legal papers and find essential details. It has cut document review time from 360,000 hours to just seconds.

2. Automated decision-making

AI's fast data analysis and decision-making boosts efficiency in many fintech firms. ZestFinance's ZAML platform is an excellent example of this improvement. It uses AI for underwriting, helping lenders judge potential borrowers' creditworthiness more accurately and fairly. It also reduces defaults.

3. Predictive analytics and modeling

Financial institutions forecast market trends, customer preferences, and potential risks with AI-powered predictive analytics. Fintech giant PayPal uses predictive modeling to identify and prevent fraudulent transactions. It also makes predictions with 69% accuracy about where PayPal customers will most likely spend money.

4. Fraud Detection and Cyberattack Prevention

Big data analytics coupled with AI is bolstering security in the fintech industry. For instance, Mastercard's Decision Intelligence is an AI-based system detecting fraudulent card transaction patterns. It provides real-time risk assessment, letting businesses prevent cyberattacks and protect customers.

Another example is Cognito, a technology for detecting and prosecuting cyber threats. Vectra's program finds threats automatically. It uncovers hidden attackers, even those aiming at financial groups. It streamlines investigations and finds compromised data.

AI use cases in fintech

5. Personalization and Automation of Customer Services

Chatbots and virtual assistants are reshaping customer service in the fintech industry. These are other examples of artificial intelligence in banking sector. Bank of America's virtual assistant, Erica, uses AI to offer personalized financial advice to customers. It provides insights into spending habits, offers budgeting tips, and suggests suitable financial products.

Artificial intelligence in fintech

These fintech AI use cases clearly illustrate the transformative power of AI in the fintech sector. And, as artificial intelligence in financial services improves, we expect more new use cases enhancing speed, safety, and customer service in finance.

Future of Artificial Intelligence in Fintech Industry

We’ve already mentioned the fintech trends to follow in 2023. Now, let’s consider some opportunities and trends set to define the future of AI in the fintech industry.

Integration with other industries

AI's potential in fintech extends beyond traditional banking and financial services. AI working with other fields like healthcare, insurance, and retail opens new opportunities for shared innovation. For example, AI models assist in guessing a patient's future health costs, leading to more tailored and cheaper health insurance.

Blockchain and AI convergence

According to the analysis, the global blockchain AI market will reach $3.5 million in 2032, and its growth rate will be 22.9% per year from 2023 to 2033.

While AI brings intelligent decision-making, the usage of blockchain in fintech offers transparency and security. This powerful combination leads to highly secure, transparent, and intelligent financial systems.

Regulatory Technology (RegTech)

AI's potential to streamline regulatory compliance will redefine the RegTech landscape. AI makes complying with specific rules easier and faster for financial groups. It handles challenging, time-consuming tasks and enables following regulations more closely.

Ethical and explainable AI

As the use of AI in fintech grows, so does the demand for ethical and explainable AI. The future will see more emphasis on developing AI models that are fair, transparent, and accountable. It will build customer trust in AI-powered financial services.

With all these opportunities, the future of AI in finance looks promising. Artificial intelligence is becoming critical in shaping a more efficient, inclusive, and innovative financial industry.


AI is already transforming the fintech industry, and its influence will keep growing exponentially. AI-powered tools improve efficiency and accuracy, enhance predictive power, and democratize financial services. Therefore, integrating AI in fintech is a game-changer.

At Softermii, we have the expertise to help your business create a competitive fintech product people need. For example, we are proud of our work on Expedipay — a P2P e-Wallet fintech app with eKYC integration and fraud detection.

The transformation of fintech involves its successful union with AI. Be aware of this digital revolution. Reach out to us at Softermii, and let's shape the future of fintech together.

Frequently Asked Questions

Why is AI important for financial services?

AI in the financial industry can quickly process lots of real-time data. It's accurate and efficiently predicts outcomes. AI implementation leads to quicker decisions, improved customer service, and safer risk management. AI also provides more people with access to financial services.

How long does it usually take to develop an AI solution for fintech?

The time required to develop an AI solution for fintech varies depending on the project's specifics. Typically, it ranges from a few months to over a year. At Softermii, we're flexible. We work efficiently on projects of various types and complexity while ensuring high quality.

How can Softermii help in the development of AI solutions in fintech?

Softermii offers comprehensive solutions for the fintech industry, from initial consultation to full implementation and maintenance. We are well-versed in developing secure, compliant, and efficient systems for fintech companies and AI startups. In particular, we automate tasks, improve decision-making, and enhance UX.

How about to rate this article?


238 ratings • Avg 4.6 / 5

Written by:

Get valuable insights

Discover the benefits of digital disruption in your industry true

Crypto Payment Gateway Development: Ultimate Guide
Andrii Horiachko
Crypto Payment Gateway Development: Ultimate Guide

Andrii Horiachko, Co-Founder at Softermii

Crypto Payment Gateway Development: Ultimate Guide
Crypto Payment Gateway Development: Ultimate Guide
Top 9 Current Trends in Blockchain Technology to Follow in 2024
Top 9 Current Trends in Blockchain Technology to Follow in 2024
Top 12 FinTech Trends to Follow in 2024
Top 12 FinTech Trends to Follow in 2024
Data Analytics in Fintech: Unlocking Future Profits
Data Analytics in Fintech: Unlocking Future Profits

Don’t dream for success, contact us

Leave an inquiry or contact us via email and phone. We will contact you within 24 hours during work days.

+1 (424) 533-5520

  • Los Angeles, USA

    10828 Fruitland Dr. Studio City, CA 91604

  • Austin, USA

    701 Brazos St, Austin, TX 78701

  • Tel Aviv, IL

    31, Rothschild Blvd

  • Warsaw, PL

    Przeskok 2

  • London, UK

    6, The Marlins, Northwood

  • Munich, DE

    3, Stahlgruberring

  • Vienna, AT

    Palmersstraße 6-8, 2351 Wiener Neudorf

  • Kyiv, Ukraine

    154, Borshchagivska Street

Chat Now
ISTQB Microsoft expert aws certified PMP IBM practitioner IBM co-creator IBM team essentials

Our site uses cookies to provide you with the great user experience. By continuing, you accept our use of cookies.