Wealth management made for everyone

Mobile and web application for managing personal funds with multiple financial integrations.

The accessible cryptocurrency exchange of the new generation

About the project

SmartStart is a combination mobile and web application designed to help people improve their financial outlook. The app provides users with real-time information about their current spending habits and loans information.

  • Duration


    11 months

  • Country



  • Industry



  • Type of project

    Type of project

    Web & Mobile

Key Challenges

  • Develop an accessible UI/UX

    Develop an accessible UI/UX

  • Integrate third-party API’s

    Integrate third-party API’s

  • Implement assets and properties management

    Implement assets and properties management

  • Set up internal integrations with banks

    Set up internal integrations with banks

Business Goals

The founders of the American-based startup SmartStart wanted to build a compelling app for users who lack knowledge in wealth management.

The goal was to come up with an all-in-one solution that would track all the spendings, loans, analyze spendings, and set up financial goals.

The app should have looked accessible for any type of audience, have multiple integrations with American banking systems, asset and property management platforms, and contain forecasting algorithms.

Technical challenges

  • Architecture


    Build a complex back-end architecture that would connect multiple API’s support.

  • APIs


    Provide API integration with popular American banks and payment processing systems like Paypal and Stripe.

  • AI/ML


    Develop an algorithmic credit evaluation system based on users’ bank account history, spending history, and assets.

  • Design


    Deliver an accessible user interface for any kind of audience.


Our business analytics team developed a concept of all-in-one financial application that would let users take full control of their spending and financial goals.

The application was divided into 3 components:


Spending monitoring and Market analysis, it included general spendings, segmentation and categories, future spending forecasting and personalized notifications when users approached the spending limit.

screen 1
screen 2


Financial portfolio. It included asset management, setting up goals for potential savings (like apartment or car), property management (like rental income), and personalized offers for investments.


Loan opportunities. The team developed a special algorithm that synchronized data with banks and provided the options with high probability of getting a loan.

screen 3

Each component underwent numerous testings by focus groups and QA testers in order to make it easy to understand and control personal funds for people with no experience.

As for security measures, we used Two-Factor Authentication with the use of OAUTH2 login security protocol.


We’re proud to be a part of SmartStarts success.

1 296 000 transactions

Were tracked via the app in the first 2 month after release

3,000 properties

Were connected to the app in the first 2 month after release

24,000 Subscribers

Joined an app in the first 2 month after release

Key features

  • Credit Score

    Credit Score

  • Personal Budget

    Personal Budget

  • Assets


  • Spending Analytics

    Spending Analytics

  • Savings Planner

    Savings Planner

  • Risk Management

    Risk Management

The team behind the project

The team comprised 14 specialists.

Development team was responsible for developing both iOS and Android applications simultaneously. The architecture of the app had to be somehow similar for future scalability and improvements.

Our design team provided over 10 concepts and prototypes in order to highlight the best practices and combine it into the final version of the app.

The QA team launched multiple automated tests in order to find security breaches because the app integrated with banks. The whole number of tests reached 200. The whole team also collaborated with DevOps specialists to ensure they followed secure SDLC guidelines and selected the suitable cloud provider.

  • Client team

    Client team

    • Delivery Manager

      Delivery Manager

    • 2


    • 5


    • 1


    • 1


    • 1
      Software Architect

      Software Architect

    • 1


    • 1


Tech stack

  • React/React Native

    React/React Native



  • PostgreSQL


  • Yodlee


  • AWS


  • Amazon S3

    Amazon S3

  • Paypal


  • Stripe



Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

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Don’t dream for success, contact us

Leave an inquiry or contact us via email and phone. We will contact you within 24 hours during work days.

+1 (424) 533-5520

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