developing a real estate software solution for self touring

Leveraging instant tours on vacant properties for a US-based real estate client

Real estate is by far one of the most profitable industries in the world with a market size reaching $9.6 billion. Over 3 million individuals are actively involved with property management in the US right now. For very long and to this date real estate has seen immense amounts of growth.

So much so that very little had been done to introduce innovation that was disrupting other industries over the past decade. Luckily, the inevitable progress of technology is making new opportunities both more obvious and attainable. In a recent couple of years, companies have started harnessing information technology to drive the effectiveness of real estate even further. One of such companies is Rently.

app on mobile

Why Rently contacted a real estate software company

Rental business runs a number of processes that you can optimize. In particular, it takes a lot of time and resources to show people around multiple property sites scattered all over a huge city.

Rently solves this problem by introducing a fully IoT-powered showing process that doesn’t require the agent to physically be on site. It does so via a Smart Lockbox that stores the key to access the room in question.

app instruction

Rently is a one-of-a-kind digital product that brings IoT into Real Estate and makes it integral to the property showing process. Rently’s physical Smart Lockbox allows potential renters and buyers to visit your properties with little to no involvement on your part.

We have redesigned Rently and made it even more user-friendly through fundamental improvements in the UX and new visuals. Right now, the technology has gained major traction, continuing its evolution with new iterations.

Everything is connected through a robust real estate mobile app that lists all the properties for potential tenants and schedules new viewings.

The process is completely secure. Any potential viewer has to confirm their identity by entering payment details for registration. All that’s left is to seal the deal when the tenant wants to move in. No need to commute, bottle-neck the showing schedules and manage a huge team of assistants.

A new look and fresh touch on successful solution

When Rently’s team had reached out to us, they already released the first version of their product in terms of web and mobile apps. While being a success, Rently required the improvement of their design. Their goal was to get an outside look on their product and make positive changes to drive the growth rates even further.

order items

This is where we come in. Our mission was to rethink the user paths within the app and come up with a fresh visual appearance that would breathe new life into the product. One of the key challenges was to keep the old and familiar brand identity that had amassed its fan base and present it in a new light to expand the outreach to other demographics.

desktop view
desktop view

Great design takes a lot of research and so, after settling all the details with the team at Rently, we began ours. Even to this date, there are no direct competitors to Rently but many real estate startups partly share common goals and terms of reference. We’ve analyzed the layouts and functionality applied by other housing web platforms and gathered a few insights from their practices.

Another important part of work was focusing our efforts on the user personas. Rently was mostly used by young adults who are looking for a place in a city they work in. Partially, our goal was to drive the adoption among the population that was above that age gap.

We’ve come up with an enhanced set of visuals based on the blue and orange hues that dominate in the original palette. Complemented by contemporary white-grey background themes that give Rently a cozy feel it has today.

map view

Understanding users’ pains

When examining Rently, we’ve come to realize that one of the underlying issues was an overly complicated registration process.

Having in mind that Rently is a real estate management solution, then security is one of the key areas that one has to account for. It has to do both with the personal information and integrity of the property that’s in question.

The registration process in the previous version of the app was overly complicated for the given set of purposes. It had more than 3 steps to verify your account, taking you away from the app to the messages screen, then to your browser via a link, and forcing you to do other actions to verify your account.

Our design and developers team had created a more streamlined registration process. Now users have to complete fewer steps and navigate through easy to use real estate mobile app design. This new flow had provided enough protection without suppressing the adoption due to its difficulty.

Overall, due to our experience in real estate mobile app development, we’ve come up with a new UX map and used it to alter major parts in the previous design, achieving a much more refined product in the output.

We have redesigned Rently to give it a more compelling set of looks and an intuitive set of user flows. This had helped to achieve a highly sophisticated piece of technology to captivate the masses and get them onboard with ease.

app on mobile

From basic software development to a massive success

Today, Rently is widely adopted by the real estate industry. It is a popular product of choice both with the citizens in major US cities and businesses in residential housing. It continuously grows its demographic scope and country-wide presence, right now already covering such major cities as Dallas, Charlotte, Atlanta, Chicago, Los Angeles, Phoenix, Houston, Memphis, and Indianapolis.

The technology conceived at Rently is continuing its own growth, now reaching far beyond the Smart Lockbox and into the completely keyless access. Today, Rently Keyless is a full-fledged smart-house environment that ensures fully integrated remote access control, energy management, network administration, and voice control with Alexa.

It is amazing how Rently has changed over the past few years. We are very happy to have played our part in the creation of this best real estate app for buyers and sellers. We hope to see its continued growth in North America and beyond.

Here is a short rundown of our work to create a new better Rently:

Gathering of information:

  • Evaluative research of the product;
  • Business goal analysis;
  • Competitor analysis;
  • Targeted demographics and current audience analysis.

In the output we have:

  • Built the initial wireframes;
  • Created new user flows;
  • Introduced a newly improved pallet and redesigned the visual layout.


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