How to Build a Celebrity Video App Like Cameo

How to Build a Celebrity Video App Like Cameo

28 October 2022 • 15 min read

Can short videos with a star bring millions of dollars (and not only to celebrities)? Cameo, a service for getting personalized video messages from famous people to fans, proves that they can! In 2021, the startup behind online service Cameo tripled its valuation to more than $1 billion.

An app like Cameo is a tool for company owners and individuals seeking to establish themselves in digital media. Individuals may have a personalized fan moment or use celebrity shoutout movies to promote their social media accounts and build popularity. Business owners can effectively use such content to sell their brands and products.

Millions of people worldwide use applications like this. So when is the greatest moment to invest in cutting-edge apps like Cameo? Right now! People are looking for methods to surprise their loved ones, which has led them to use celebrity shoutout applications. Users pay a fee to obtain the time of a celebrity their loved ones appreciate. They can arrange a live call with a celebrity and the person they want to surprise.

Softermii has extensive expertise in creating calling apps and can thus expose all aspects of this process. We recommend you go deeper into this topic by finding out our Mediconnect, PractiCall, and Scrollme as examples.

Learn how to create a celebrity video app like Cameo to join this sought-after software niche. In turn, we will discuss the major reasons for developing your own Cameo-like app, its core features, tech stack.

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Is it Possible to Repeat The Success And Surpass Cameo App

Cameo earned $165.7 million in venture capital investment across seven rounds. Spark Capital, Kleiner Perkins, Bain Capital, Lightspeed Venture Partners, and LinkedIn founder Jeff Weiner are among the company's key investors. Cameo was valued at more than $1 billion in the most recent round of funding, disclosed in 2021.

Cameo users purchased almost 560,000 videos from about 20,000 celebrities. Cameo allows celebrities to record videos called 'Cameos,' which are distributed through SMS or email and last a few minutes. Most Cameo videos have been requested as birthday or anniversary gifts, but others have become popular on social media.

Even though the concept isn't new, different reports indicate that this industry has unexplored verticals. With the technological underpinnings of applications like Cameo, there is plenty of space for fresh ideas and birth to some enterprises to create a celebrity app like Cameo!

What are the key reasons for the rising popularity of applications like Cameo?

  • An ordinary individual can contact and engage with a celebrity from anywhere in the world.
  • Coronavirus and the accompanying global shutdown caused people to seek alternative forms of amusement.
  • It is a feasible solution for individuals who want a more engaging experience while at home.

This is not a one-way sentiment. Even superstars are in a similar situation and look for different methods to engage with and keep a huge fan base busy. Fans and talent from across the world worked together to make one-of-a-kind movies for every event, including birthdays, engagements, anniversaries, pep speeches, and Mother's Day, which witnessed a 46 percent spike in popularity.

What made Cameo so successful was its ability to tap into a trend that was already popular. People were already sharing short videos with their friends on Snapchat, and Cameo made it easier and more fun. The app also had a strong design and branding strategy. The team behind Cameo was aware of the importance of creating a good first impression, and that impact was evident in the app's success.

Core Features For an App Like Cameo

There are numerous critical aspects to incorporate if you intend to create a celebrity video-calling app like Cameo. However, before integrating any more features for an outstanding user experience, you should analyze the elements of your organization. A few key features are important when designing an app like Cameo.

User Registration

This feature allows users to choose between three registration methods: social network accounts, email, name, and other contact information or phone number.


How to build a celebrity video app like Cameo

Cameo allows users to access information about celebrities. On a celebrity's page, users may examine personal information about a celebrity, sample videos, cost, celebrity reaction time, reviews, and videos that the star has previously generated for other users.

Live chat

Create a celebrity video app

Users can schedule a live call with their favorite celebrity. They can even plan it so their friends or family can surprise them.


The Cameo app has a comments section where users may discuss films and ask questions. Users may utilize this function to speak with celebrities and ask them questions.

Public feed

Developing your own Cameo-like app

This feature is similar to the Instagram feed, allowing users to share their films and view what others upload. It provides consumers with more than just information; it also provides them with an interaction gateway.


This function allows users to locate celebrities in the area and are ready to offer a shout-out.

Rating system

Users can offer their star ratings for their idols after receiving the video. This greatly assists other users in making educated decisions.

Purchase videos

Users may demonstrate the depths of their devotion to their favorite celebrities by paying a set fee for a bespoke video shoutout.

Push notifications

You provide your customers a reason to stay connected with your app by sending push notifications about the newest developments, chat invitations, new messages, and when their favorite celebrities are online.

24x7 support

Users can look for help from the support team or guidelines in case of any issue via the in-app chat option

One-on-one video streaming

This service allows fans to connect with their favorite celebrities via one-on-one video streaming. It is the main feature of the app that keeps people interested.

Technologies And Experts For Celebrity App Development

Create a celebrity app like Cameo

The selected development team will significantly influence your app's performance, growth, and final cost. Our teams have the knowledge and foresight to assist you not only with the coding but also with the right documentation. You’ll see how beneficial it is when establishing an app and putting a concept into reality while keeping your app development costs under control.

Your best team for creating a cameo-like app development team should consist of

  • Business analyst
  • iOS & Android developers
  • Project Lead
  • UI/UX Designer
  • Front- and back-end developers
  • Testing Engineer

Read Also: Frontend developer salary and rates in 2023

Talking about technologies and tech stack for building an app like Cameo, pay attention to:

Mobile App Framework

We propose React Native for mobile clients (for both iOS and Android). This necessitates at least two developers working full-time on your project and one QA resource.

Server App (Backend)

For the server app, we propose a NodeJS/PHP mix for agility and simplicity of customization. This necessitates two full-time devs, and one shared QA resource. You may also save money by selecting Java, thus reducing the developer load to one.


Most applications, including Cameo, rely on their website to keep users updated. We propose a mix of the following for your website:

  • Angular + HTML5 + CSS3 - A team of two developers and one shared QA resource is required.
  • OR JQuery + Twitter Bootstrap + HTML5 + CSS3 reduces your developer workload to one developer and one shared QA resource.

Payment integration

You may either integrate your payments with a gateway or utilize a payment mechanism to take debit cards, credit cards, e-wallets, and other payment methods.

Hosting & IT Infrastructure For Cameo Clone App

Building a website or app is one thing, but running it is another. You need efficient and scalable hosting and IT infrastructure to support your app. We help you to build a celebrity personal app like Cameo and manage it.

Static video and audio files: AWS S3

For your MVP, 1 bucket of AWS S3 should suffice. You may scale up or down as needed.

Video Processing: AWS EC2

1 AWS EC2 calculation optimized instance (with FFMPEG) with the possibility to grow to a cluster if necessary.

Web App and website hosting: Apache HTTPd/Netty

2 medium AWS Linux or Ubuntu instances with your choice of application server (Apache HTTPd/Netty) and a load balancer. This advantage is that you may host your microservices with REST APIs on the same instance and serve mobile clients.

User data storage: MongoDB

1 MongoDB instance for user data storage. A service for storing code, such as GitHub or BitBucket

To host and manage the app, we need to set up a web server, an Amazon AWS S3 account, and a video processing service like AWS EC2. We'll use Apache HTTPd/Netty to handle the web server and use user data storage to store user images and videos

How Much Does It Cost To Create an App Like Cameo

This was a lengthy list, but we have yet to address an essential question: how much?

Developing an MVP of an app like Cameo with all the bells and whistles may cost between $40,000 and $80,000. This may appear to be a lot, but the amount of work and effort put into building an excellent program like Cameo speaks for itself. With a dependable development partner who can even develop video streaming apps, you can be confident that our team will provide a high-quality, well-researched, customized Cameo-like app that your clients will adore.

We’ve prepared a step-by-step cost and time breakdown and a table with the approximate development price:

Discovery & Research stage

Time: 280 hours

Cost: $11 200

If you’re wondering how to develop a celebrity mobile app, this should be your very first step. Our business analysts conduct market research, analyze customer expectations, and assess industry trends in the first phase. All this information serves as a basis for project budget calculation.

It’s also the time when our design team creates a prototype and a concept. When creating the platform’s UI and UX prototypes, our team assesses to what extent the technology stack, functions, and overall aesthetics meet the client's expectations.

Development stage

Time: 640 hours

Cost: $25 600

Our experts create an early version of the entire product based on the selected technology stack.

Testing and launching

Time: 240 hours

Cost: $9 600

The testing and launching stage is crucial when you decide to build an app like Cameo. It is essential to collect user feedback about the product to improve the application's functionality, make it more user-friendly, and exclude bugs.

After all testing and bugs are fixed, your Cameo clone app is ready to go. Remember that any service needs support even after release to compete on the market successfully.

Writing technical documentation

Time: 40 hours

Cost: $1 600

It is the last step of building an app like Cameo. It includes creating all the documentation for the application, particularly the product manual.

Let's summarize all of these in the table below:

Development Stages




Discovery & Research

280 hours

$11 200



640 hours

$25 600



240 hours

$9 600


Creating technical documentation

40 hours

$1 600


1 200 hours (5 month)

$48 800

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The following factors determine the cost of celebrity mobile app development,

  • Specifications of the product
  • Product development stages
  • Your development team's hourly rate
  • Size and complexity of the project
  • Number of team members on the project Technology stack
  • Timeline

The hourly rate of developers is the most important element influencing project costs, and it typically varies depending on their location.

Developing a celebrity mobile app with a company that has an R & D center in Europe saves money and offers you access to outstanding talent. Based on your project’s needs, Softermii creates a skilled dedicated team.

Why Choose Softermii for Cameo Clone App Development

We have a successful case study involving developing a celebrity video calling app application for Mediconnect, PractiCall, and Scrollme. Mediconnect, PractiCall, Scrollme.


Cameo-like app development team

That is a business connectivity tool for physicians and healthcare product companies. The client contacted us to

  • improve efficiency for physicians, and product manufacturers
  • simplified communication enables both parties to address their professional demands rapidly.
  • create new sales methods that allow for direct client engagement
  • build interface without necessarily further training

Softermii team have:

  • added speech recognition for instant translation, allowing physicians and businesses to communicate without language boundaries
  • used our VidRTC configurable engine for these objectives. VidRTC is a WebRTC-based engine that enables users to connect using peer-to-peer technology
  • integrated the PayPal API for in-app purchases to allow users to pay for applications safely.

We reached:

  • 360 medical corporations
  • There are 9267 doctors
  • 4 times, the app was used by many clinicians on a monthly basis.


Cameo clone app

PractiCall is a scalable, high-load video conferencing mobile and online service that includes capabilities like streaming, recording, and messaging. The client needs help with developing a scalable, high-load Zoom-like video and audio conferencing mobile and online platform that would allow them to save operating expenses through easier administration as well as reduce or eliminate recurring license charges.

The primary objective was to maximize data protection and privacy for clients, as well as simple connectivity to enterprise systems, required to make the solution appealing to company owners of all sizes.

Our experienced team of engineers delivered these solutions:

  • developed a scalable yet seamless functional audio and video platform capable of hosting live meetings with many participants
  • increased the video conference resolution using independent hardware devices
  • incorporated end-to-end encryption with the option to turn it off every call.
  • proposed introducing a multilingual subtitle function to solve the difficulty of understanding amongst persons who speak various languages.

Together, we’ve achieved

  • Monthly accomplishments of $20,000 from active users
  • 120 000 calls in the first-quarter video/audio sessions
  • Twenty-four hours is an average session length


Building an app like Cameo

Another case study is a Tik-Tok like social media app with private audio chats and crypto wallets. The client aimed to achieve following goals:

  • The Scrollme team approached us with the request to create an iOS app.
  • Because the firm already had an Android version, they weren't missing out on a large portion of the potential audience.
  • The main requirement was a scalable application design with reusable modules that used fewer resources and performed better.

We faced the core app design, and needed to divide the back-end into different modules that would load up from external frameworks. Using WebRTC technology, we were required to integrate P2P audio rooms into the video-based application and with background buffering, provide flawless scrolling.

Our solutions were

  • A continuous video stream that caches up to ten videos to give a smooth scrolling experience.
  • Personalized video calls, private audio chat rooms Any user may change the theme of the room, add animations, and buy different avatars.
  • Integration of cryptocurrency with built-in purchasing.

We are honored to be contributed to Scrollme's success in numbers

  • 2 million active monthly users
  • 1.3 billion user-submitted videos
  • 19 minutes average session length

That’s not all our case studies, keep reading in our portfolio. Our professionals worked on this project for years, developing accessible UI/UX and implementing sophisticated analytics or video chat applications.

Final Thoughts

Creating an app like Cameo is difficult and time-consuming. However, if done right, your app may be a huge success and provide value to consumers. Let’s summarize

  • Celebrity video-calling apps like Cameo have many features, and you can add even more.
  • Cameo is taking off, attracting more and more people, so you can benefit and develop your Cameo app.
  • The initial development phase will comprise business analysis, technical specification development, cost estimation, and project planning when you ding a development team
  • The cost of developing an app depends on your requirements, technology stack, and team.

Softermii's talented staff will devote themselves to your project for the duration of its development cycle. Please do not hesitate to contact us if you need help with a question: How to create a Cameo clone app. We’ll come up with a solution — your users will get an exquisite celebrity video-calling app like Cameo creation.

Frequently Asked Questions

How to find and hire celebrity video app developers?

If you are looking for celebrity video app developers, you have come to the right platform. The design team at our company has already come up with a solution. We can design and develop mobile applications that enable you to share your content with your clients effectively. We have a lot of experience in customizing mobile applications for clients. This helps us design apps that incorporate a client's design while implementing all of our company's policies and development standards.

Can I scale my celebrity media-sharing app in the future?

Your app will scale as you gain users. As a startup, you don't have a lot of resources, so the decision should be that weigh the costs of scaling against the benefits of scale. If you stay with a scaled-down application, for example, with 1,000 users, the advantage is that your users are already comfortable with your app. The disadvantage is that you're missing an opportunity to become a good scalable business, and future users may use your scaled app less enthusiastically.

Will you extend maintenance after the Cameo clone app launch?

Yes. We will keep updating the app with more features based on the feedback from the Cameo users. At the same time, we will update the main Cameo app on Sketchfab with new versions of Sketchfab for desktop, API for third-party apps, and new tools for maintenance.

Will the celebrity video app be encrypted to protect user privacy?

Absolutely. The celebrity video app will encrypt all content (photos, videos, and comments) that users upload to the app.

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