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How To Create A Video-based Learning Platform

23 June 2021 • 16 min read
How To Create A Video-based Learning Platform
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Slava Vaniukov
Written by Slava Vaniukov
Co-Founder and CEO at Softermii
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The COVID-19 pandemic has had a significant impact on the education market.

E-learning has grown increasingly mainstream when schools were forced to close and transfer to online platforms. Since then, public and private schools are creating virtual classrooms, experts are using online platforms to distribute their lectures, and universities are offering both free and paid online courses. With this sudden growth of virtual learning, e-learning platforms have become tremendously profitable; such as the case with Udemy, which has grown to become one of the most prominent online video learning platforms with over 50 million users and 150,000 courses in 50 languages.

And this demand is only growing. The global market for e-learning is predicted to reach $375 billion by 2026, with rising demand driving industry expansion well beyond that date. As a result, new learning platforms with innovative and unique approaches are still needed.

Video Based Learning Market Growth

Executive Summary

The growing use of e-learning technologies in businesses and schools is propelling the market forward at a rapid rate.

Video based e-learning market overview and development

Online classrooms and video conferencing software are seeing strong adoption rates, and many new startups are joining the e-learning industry to take advantage of the increased demand. Many people are also wanting to know how to create a video-based learning platform and how they can get started.

Therefore, in this article, we will look at how a video-based learning platform may help your business save money, the market trends, critical features of a video-based e-learning platform, how to build a video-based learning platform, the cost to create a video-based e-learning platform, and our own personal experience building such platforms.

How A Video-based Learning Platform May Help To Optimize Expenses

Reduce The Cost Of Training

Traditional classroom-based training programs are costly as they include not only the education, but also travel and hotel lodging expenses. However, these costs can be cut by switching to online learning and repurposing content.

A company that was able to significantly optimize their expenses was IBM, which converted 50% of its training to e-learning and saved $579 million within the first two years of its switch. Similar savings can also be seen with Microsoft’s integration of its internal video portal and animations, which decreased classroom training expenditures from $320/hour per individual to $17/hour per individual.

How to develop an app like Microsoft Teams

Saves Time

According to recent research, live teaching is always more time-consuming than e-learning because a video-based platform reduces the need for repetitive training. Shifting to a virtual classroom decreases the amount of time that experienced employees spend on training, allowing them to use that time on more productive duties.

Virtual Schools Are Less Expensive

Traditional brick-and-mortar schools incur a variety of costs, including heating, maintenance, and rent. Because a virtual school does not have the same expenses as a physical one, extracurricular school businesses can cut down on expenses by going online.

Market Trends For Online Learning Platforms

According to a report by Global Market Insights, the global e-learning market will be valued at $300 billion by 2025. By 2026, it will rise to $375 billion, and by 2027, it will surpass $1 trillion. North America alone will account for 40% of the worldwide market.

The online learning sector has exploded not only because of the pandemic, but also because research has shown that learning through video improves memory retention. In a similar study, individuals who were shown a video message were able to remember 95% of the information, but it decreased to 10% when the message was delivered by text.

Furthermore, organizations are rapidly transitioning to video-based training and classrooms, with 95% of companies already using some form of videos to train their workforce. Employees are also 75% more likely to prefer video learning than any other sort and 59% of business executives also prefer video over text.

Key Features Of A Video-based Elearning Platform

Administrative Panel

This section will allow you to manage your platform, including viewing user insights, sending push notifications, adding new content, and making modifications.

Course Creation

Teachers should be able to develop video and PDF-based courses. They should also be able to access guides, instructions, and advice on how to develop a visually appealing and engaging course through your platform. In addition, interactive features must be included so that teachers can create quizzes and tests.

Course Page

Each class should have a profile that includes information on the teacher, the course’s length, content, desired outcomes, needed skill levels, and user reviews. It should also include an introduction video in which lecturers are providing viewers with an overview of the class and explaining its features.

Dashboard

A student should be able to view the classes that they are currently enrolled in and pick up where they left off right away. Teachers should be able to see information about their courses on their dashboard, such as the number of students registered, ratings, traffic, and conversions.

Filters

Filters should be simple to access and use. Users should be able to find courses using category trees and filters rather than having to know the actual titles. Duration, language, level, price, topic, and ratings are some of the most used filters.

Gamification

By allowing teachers to modify their courses to become game-based, they may design fun awards and levels to motivate their students to finish the course and complete all of the assignments.

Notifications

Students can be reminded to finish their classes, be informed of new courses, and be notified of new features or services. You may want to use rich push notifications that incorporate media like images to increase the open rate.

Onboarding

It should be simple and quick to sign up for your platform. Allowing users to sign up with their Facebook and Google accounts simplifies the onboarding process and establishes a level of trust between them and your product.

Payment Gateways

The payment gateways you choose should be based on your target location, audience, and unique requirements. Apple Pay, Google Pay, PayPal, and Stripe are some of the most popular payment methods.

Personal Profiles

Users should be able to see the courses they’ve saved and purchased, as well as their class progress, payment history, and payment methods.

Recommendations

Recommendations should be displayed on your platform’s main screen or dashboard. To make this feature effective, you will need to create an AI-learning algorithm that gathers data based on user behavior and then recommends the most appropriate types of courses.

Reviews

It is standard to integrate reviews and star ratings. They should be simply and quickly viewed on course pages and thumbnails with visual ratings. In addition, users should be encouraged to give feedback as they progress through the course and once it is completed.

Search With Autocomplete

Users should not be presented with an unending list of irrelevant options when looking for a class. By using a predictive search function, they should be able to find their desired courses.

E-learning video platform features

Text and Video Chat

Teachers can utilize a more personalized approach to teaching with a video chat feature, which can allow them to deliver one-on-one classes. Teachers can also use the text chat feature to engage with their students and build a sense of community among them, such as creating a homework discussion group for them to mingle in.

Video Player

You must ensure that your video player is capable of playing and supporting all new and old video formats, such as Dash, HLS, and MP4. You should also use CSS to style your video player so that it fits the design of your platform.

Video Streaming

This is a more advanced teaching method that allows instructors to live-stream their courses. If you use this feature, you should also offer a live chat tool next to the video so that teachers and students may communicate.

Augmented and Virtual Reality

If users are allowed to use AR and VR in their classes, teachers can visualize their materials while students can have a more realistic classroom experience by using virtual whiteboards.

Step-by-step Process To Create A Video-Based Online Learning Platform

Step 1: Identify Your Target Market

Before you do anything else, you will need to conduct market research and establish who your product will be aimed at. E-learning systems, after all, benefit more than just high school and university students; they also benefit employees and individuals looking for new job prospects. You will also need to consider your users’ demographics, major objectives, and learning preferences. If you have a defined user portrait, you will be able to effectively develop and promote your product.

Step 2: Develop Your Vision

Your vision should include how you want your product to look and what its primary functions will be. It’s at this stage that you should also start thinking about what features are essential and what your product specifications are. Your vision is incomplete if you can’t articulate your product and goals to a group of developers, designers, and investors. Make sure that you can answer all of the questions on how you want your product to work and run.

Step 3: Create A Business Strategy

Your business plan will help you plan your budget and forecast future revenue. You may require a professional consultation to explore your expectations and to conduct a market analysis. At this stage, you should also start thinking about your platform’s monetization model, such as whether it will be subscription-based, if it will charge for premium accounts, allow users to pay for individual courses, or be a corporate collaboration. In addition, you should make both optimistic and pessimistic strategies so that you are prepared for both the best and worst scenarios. Once you have completed your strategy, you can now make a video-based learning platform.

Step 4: Find A Development Team

This is one of the most crucial elements in video-based learning platform development because it will determine the platform’s functionality and reliability. Rather than creating an in-house team, it is highly recommended that you outsource your development to a software development company. The reason for this is because building an in-house team is a time-consuming and expensive process, whereas outsourcing is significantly less expensive and quicker.

It can be difficult to choose the right development team, but you should base your decision on their level of expertise and knowledge in how to build a video-based e-learning platform. A professional software development vendor can assist you in selecting the best technologies for your platform as well as assisting you throughout the development process, from planning to release. Our guide to choosing a software development company can provide a more in-depth overview on how to make the right decision.

Step 5: Create A Development Strategy

If you have chosen the right team, your software development vendor will be able to assist you with this stage. For example, their business analysts may assist you with developing a technical specification, which is a precise explanation of your project’s features, technological stack, and stakeholders. Each stage of the development plan will require your approval, ensuring that you maintain complete control over your project. When you are done, you can start the development process.

Step 6: Create A Minimum Viable Product (MVP)

A MVP is necessary to evaluate your product without having to spend a lot of money or effort, as well as to test the waters. You and your team will go over the entire list of features you’d like for your platform to determine which ones to release first and which are absolutely vital to have a competitive edge. For example, having a comprehensive search function is necessary while face recognition is not. The features that you do not choose can then be added later. Your development team will also be creating the technical diagram, designing the UI/UX, hosting, testing, writing code, and launching your platform in this step.

QA services for video learning app

Step 7: Review And Revise

After your platform has gone live, you will begin to get feedback. You can rapidly learn which features your users use the most, how they’ve found your platform, and their degree of interest by using analytics to track user activity. With this data, you can then figure out which features need to be improved, detect where there are problems, and which aspects of your platform are either working well or not. To be competitive, you should continue to be responsive to your users and update your platform on a frequent basis, even after the first month of collecting and analyzing feedback.

The Cost To Develop A Video-based Learning Platform

Unfortunately, the cost of developing a video-based e-learning platform is not fixed. This is dependent on a variety of factors, including the design complexity, hourly rate of your development staff, number of platforms, and size.

Estimates for how long each feature and product can, however, be made based on general expectations. As a result, the following data is based on $50/hour and the average number of hours required to create a video-based learning platform.

The Price Of Features

Features Average hours for either web or mobile app Minimal Cost

Admin Panel

125

$6,250

Authorization and Security

70

$3,500

Course Creation

125

$6,250

Course Management

65

$3,250

Course Page

95

$4,750

Home Page

80

$4,000

Notifications

30

$1,500

Payment Gateways

40

$2,000

Reviews and Ratings

70

$3,500

Search and Filters

60

$3,000

User Profiles

40

$1,600

UX/UI Design

40

$1,600

Minimal Cost

$41,200

Softermii Logo

Keep in mind that these prices are solely based on the feature, thus they do not reflect the entire cost of the final product. After all, quality assurance, management, and other processes are required as well. However, by utilizing the above features as the essential requirements that must be included in a platform, we can have a more accurate estimate on the total cost of video-based learning system development.

Faster Software Development

The final cost of e-learning video software development may vary depending on platforms and features. The industry average is $80,000 - $120,000 and the development process lasts for about 6-8 months.

With Softermii’s VidRTC engine, you can save up to 2 months of development time and cost. VidRTC is a customizable engine with basic features for video-based apps on board: appointment management, video streaming, and chats.

Company Experience

Softermii has over seven years of experience designing software platforms of varying sizes and complexities. We are also well-versed in the difficulties and challenges on how to develop a video-based learning system. As a result, we offer a variety of unique services that enable us to create custom video-based learning platforms with long-term collaboration processes that ensure that our clients are happy, even long after the development process is completed.

We are pleased to report that we have completed numerous successful projects that include cutting-edge technology for smooth video playback and streaming. The accomplishments listed below are only a few of our most notable video-based achievements.

Polyfish

Polyfish is an app-based e-learning platform that connects teachers and students through real-time video streaming. We have merged video conferencing and text messaging for quick and easy communication, allowing users to teach and learn without delays. Through this platform, users are meeting and speaking with people from all around the world with only a few clicks. With a user-friendly layout and expansive search filter, we were able to exceed client expectations by completing this project within two months.

Polyfish video e-learning app case study

My Health Explained

My Health Explained is a personalized and educational platform that is available on both the web and mobile devices. This software recommends specific programs with video content and utilizes a highly personalized approach that is tailored to the user’s specific profile. Users can effortlessly follow along the program, resume where they've left off, and receive suggestions based on their own needs. It has received high reviews from healthcare workers and is used by over 11,000 diabetics.

My Health Explained educational video app case study

Vidme

Vidme is an online video sharing app that is available for both Android and iOS. Users may quickly and easily upload videos and rate them with groups on Facebook, Reddit, and Twitter, thanks to an easy-to-use interface. Users can also use predictive text to search and filter videos, as well as follow content providers. It has attracted thousands of users, and according to TechCrunch, the app’s clean design sets it apart from other video sharing platforms. Read also: How To Make An App Like TikTok

Vidme online sharing video app case study

Create your own video-based e-learning platform with a team of professionals

On the internet, video is the most widely consumed kind of media. Therefore, it is no surprise that the best and most successful online learning platforms rely heavily on videos to educate. As the market grows and expands, online education is more vital than ever for business, educators, and students. As a result, many startups have been developing online learning platforms to begin a successful video-based education company.

However, to beat the competition, you will need to understand the market that you’re entering, employ the best practices, and hire a dedicated development team that knows what they’re doing.

Softermii ensures that you are well-informed about the industry and development process, allowing you to create a product that stands out from the crowd. We will assist you in identifying your e-learning company’s potential and translating your ideas into the digital platform that you desire.

Contact us for a free consultation so that we can help you become fully equipped to enter this hot market and to create your own video-based e-learning platform.

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