Floorwatch

A robust retail assistance platform catering to 57,000+ stores with seamless backend processes and optimized mobile experiences for iOS and Android with an integrated chat-bot for instant support.

Floorwarch

About the project

Floorwatch is a user-friendly, data-driven mobile app tailored for in-store shoppers, enabling instant connection with sales associates while providing store managers with actionable customer feedback insights.

  • Duration

    Duration

    11 month

  • Country

    Country

    USA

  • Industry

    Industry

    E-commerce

  • Type of project

    Type of project

    Web and Mobile app

Key Challenges

  • Limited Scalability

    Limited Scalability

  • Expertise Requirement

    Expertise Requirement

  • Feature Deficiency

    Feature Deficiency

  • Seamless Adaptability

    Seamless Adaptability

Business Goals

The Floorwatch team approached us with a vision: to craft an intuitive, data-driven mobile application that addresses a prevalent issue in brick-and-mortar shopping – the challenge of connecting shoppers with in-store associates in real time. The paramount goal was to enhance the in-store shopping experience by eliminating common frustrations and bridging the communication gap between customers and staff. Moreover, they aimed to equip store managers with a tool that offers direct insights into customer needs and feedback. By achieving this, Floorwatch seeks to empower businesses of various scales to refine their service approach and boost sales strategies, all while ensuring a seamless and user-centric shopping experience.

Technical Challenges

  • Platform Expansion

    Platform Expansion: Enhancing the current platform to support a larger user base without compromising performance or speed.

  •  Feature Integration

    Feature Integration: The need to seamlessly incorporate new, complex features into the existing app without causing disruption or usability issues.

  • Cross-Platform Consistency

    Cross-Platform Consistency: Maintaining uniformity in user experience and feature availability across the web platform and mobile application.

  • Adding multilingual automatic subtitle feature

    Adding multilingual automatic subtitle feature

Solution

Revamped Design: While retaining the essence of the original, the design and flow were modified to include new features and detailed functionalities, enhancing both the web and mobile app versions.

Minimalistic to Informative: The once minimalistic design of Floorwatch, which provided limited insights into location operations and user experience, was transformed to offer richer visual information and enhanced user usability.

Floorwatch screen 1
floorwatch screen 2

Super Admin Insight: Introduced a new web panel tailored for the Super Admin, empowering product owners with in-depth statistics on app engagements, the number of active locations, and other pivotal metrics crucial to Floorwatch's operations.

Location Owner Overview: Retailers now benefit from a comprehensive data-driven dashboard, complete with customizable graphs, charts, and table structures. It ensures improved visibility into each location and the activities of their team members.

Real-time Reports: Store managers and head offices can access a web-based dashboard filled with real-time insights, from the number of customers served to their satisfaction levels, without complex integrations or beacon deployments.

Customer Feedback: Once assisted, customers are prompted to rate their experience, focusing on the quality and speed of service. All feedback is collated in an accessible web dashboard, ensuring only administrators can view it unless shared with other staff.

floorwatch screen 3
floorwatch screen 4

Dual-purpose App Design: Drawing from Softermii's vast experience in retail app development, the app was crafted keeping both customers and sales reps in mind. This dual-purpose approach not only reduced costs but enhanced the user experience.

Seamless Customer Experience: Developed for Android and iOS, the app allows customers to "send up a flare" for assistance at any of the 57,000 retail locations in the US. Even if no associate is active on the app, customers can still "call for help" and easily access store contact details.

Integrated AI Chat-bot: For swift real-time support and queries, an intelligent chat-bot was incorporated, further enhancing user interaction and ensuring immediate assistance without waiting.

Retailer Benefits: Retailers can prompt their sales teams to download the app, ensuring real-time assistance to shoppers when they're most inclined to purchase.

Data-driven Decision Making: The mobile app's data that reflects genuine user experiences is channeled to the Floorwatch web e-commerce platform. This accurate, up-to-the-minute data gives managers the insights they need to refine customer service and consistently boost sales.

floorwatch screen 5

Achievements

  • The number of stores that use Floorwarch rose to over 57,000.

  • Customer satisfaction rates improved significantly.

  • The quality of sales personnel services converted into extra profit.

Key features

  • List of locations, sorted by proximity to a mobile device

    List of locations, sorted by proximity to a mobile device

  • Filtered search of locations, sorted by proximity.

    Filtered search of locations, sorted by proximity

  • Display distance and geofence range

    Display distance and geofence range

  • Location details, such as store address and hours

    Location details, such as store address and hours

  • Open map for driving directions

    Open map for driving directions

  • Open website in browser

    Open website in browser

  • Integrated AI Chatbot With ChatGPT API

    Integrated AI Chatbot With ChatGPT API

The team behind the project

  • Client team

    Client

    • Project Manager

      Project Manager

    • Develope

      4 Develope

    • Business Analyst

      1 Business Analyst

    • DevOps

      1 DevOps

    • Data analyst

      1 Data analyst

    • Designer

      1 Designer

    • QA engineer

      2 QA engineer

Tech stack

We used Typescript and Node.js for backend efficiency, with Javascript ensuring consistent cross-platform performance. AWS supports scalability and responsiveness. The mobile apps are crafted using Swift for iOS and Kotlin for Android. Potential enhancements include integrating MongoDB for data handling and GraphQL for improved web communication.

  • Typescript

    Typescript

  • Node.js

    Node.js

  • Javascript

    Javascript

  • AWS

    AWS

  • Swift

    Swift

  • Kotlin

    Kotlin

  • MongoDB

    MongoDB

  • GraphQL

    GraphQL

Testimonials

Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

event10x
Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

muna
Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

locum
Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

temptribe
Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

scoby
David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

shave
Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

cococure
Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

itrex
Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

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