Bringing video conferencing into social networking app

Our case for Scoby app that transforms video chats into communities and content creation platform.

Bringing video conferencing into social networking app

Building social communities with innovative video conferencing app

Scoby is an innovative audio and video conferencing application. It unites all the best conversational apps’ benchmarks and brings them to the new level.

Video chats, social platform

Industry

Video chats, social platform

Mobile application

Type of project

Mobile application

Country: USA

Country

USA

Duration: 7months

Duration

7 months

Project intro

Usually, you have different applications for different purposes. For example, Twitch for watching streaming videos, Tiktok and Instagram for entertainment and casual browsing, Clubhouse for audio chats, and Zoom for video chats. What if all these applications could include all these features?

Luckily, there is no need for “what if”. Scoby provides all of them. Scoby aims to bring people together during the pandemic and recurring lockdowns.

Project Scoby intro

Key features

AI-generated news feed

AI-generated news feed

Algorithms provide users with favorite content

Private rooms

Private rooms

Enjoy privacy with one-to-one video calls

Following

Following

Build communities by following friends or influencers

Video calls

Video calls

Hold discussions or small talks

Room moderation

Room moderation

Take a control of video conferences

Gifts & donates

Gifts & donates

Support favorite content creators

Streaming

Streaming

Capture favorite content to thousands of users

Broadcasting

Broadcasting

Go live and share thoughts with fans

The technology behind

Before this video chat app development started, we evaluated three different video broadcasting technologies: Twilio, WebRTC, and Mediasoup. Eventually, Mediasoup became the core technology until the initial release. It supports higher loads of users who use the application simultaneously.

As the technology is new, our team had to create new features in order to customize it and maximize its effectiveness.

The technology behind

First steps

In the very beginning, the concept of Scoby existed as a web platform though the focus was moved to a mobile application. The reason is the incredible popularity of apps like Instagram, TikTok, and Clubhouse.

01

Business analytics

Our business analysts chose industry needs, and converted them into a business model.

02

Development process

We developed a video chat app MVP with use of relatively new technologies.

03

The first launch

We met deadlines: the client had a soft launch and the app got appraisal from users.

The team

The team behind the project faced numerous challenges. We had to conduct market and business analysis in order to find out how the final product should fit the market. Creating a social network app has to require modern standards in order to be competitive, viral, and meaningful.

We analyzed potential users’ needs, collected all the industry benchmarks and kicked off the development. We also had to pay a lot of attention to UX design. We put usability on the first place and kept minimalistic yet easy to use design to make the user experience enjoyable and fun.

  • Client team

    Client team

    • 2
      Developers

      Developers

    • 1
      QA

      QA

    • 1
      BA

      BA

    • 1
      Designer

      Designer

    • 1
      Designer

      PM

Considerable achievements

As the platform itself requires a lot of customization and high load testing, we’ve faced multiple challenges.

Fast development

The application itself is complicated. Such apps require a team of over 20 specialists. Our team of 5 specialists managed to deliver an MVP in three months, and the product in seven months.

New Technologies

Mediasoup and React Native are new technologies with a few documentations. The development required testing numerous hypotheses, building logic or external integrations.

Successful launch

The solution development was dedicated to the launch of an online event. Our team aced the whole process and provided the client with the working competitive app.

Mobile video conferencing social network

Our team is happy to provide innovative features for mobile video conferencing apps. We are happy that our solutions become profitable and popular.

Newsfeed screen

Newsfeed

AI-powered newsfeed that recommends both favorite content creators and rising stars.

Video conferencing screen

Video conferencing

Users can have private video calls, broadcast for larger audiences, and hold conference calls with friends.

Communities screen

Communities

Users can: support their favorite content creators with gifts and donations; follow interesting topics.

Scalability screen

Scalability

Our application can support higher loads for broadcasters and supports easy implementation of additional features.

Flow

Initial briefing

Initial briefing

Discovering needs

Designing a team

Designing a team

Hiring and onboarding

Engineering

Engineering

Code development

Soft Launch

Soft Launch

Collecting feedback

Launch

Launch

Release of an app

Support

Support

Ongoing maintenance

Slava Vaniukov, Co-founder and CEO at Softermii

Creating a social networking app requires huge teams and months of development. We aced app development in 7 months with a small team which is an amazing result.

Slava Vaniukov, Co-founder and CEO at Softermii
  • linkedin
  • linkedin
Andrii Horiachko, Co-founder and CTO at Softermii

Working with Scoby was an enjoyable experience. We had quite a lot of brainstorming and business analytics which resulted in a fun and easy to use application.

Andrii Horiachko, Co-founder and CTO at Softermii
  • linkedin
  • linkedin

Tech stack

List of technologies we used to develop a video conferencing solution for Scoby Social:

React Native

React Native

Redux

Redux

Node JS

Node JS

AWS

AWS

GraphQL

GraphQL

MediaSoup

MediaSoup

Testimonials

  • Muna Al Hashmi
    Muna Al Hashmi
    Founder of a Proptech Startup
  • Walid Farghal
    Walid Farghal
    Event10x. Director General
  • Reece Samani
    Reece Samani
    CEO & Founder, Locum App, London
  • Duncan Mitchell
    Duncan Mitchell
    Managing Director, Co-Founder at TempTribe, London
  • Krystian Lewanczyk
    Krystian Lewanczyk
    CTO, Universal World Passport
  • Jay Whitley
    Jay Whitley
    Founder, 24 Hour Designs
  • Executive
    Executive
    The Cookie Labs
  • David Levine
    David Levine
    Founder, Scoby Social
  • Phillippe Polveche
    Phillippe Polveche
    Director of Information Systems
  • Nimrod Perez
    Nimrod Perez
    CTO, Wobi
  • Mikael Laustsen
    Mikael Laustsen
    Founder
  • Ashley Lewis
    Ashley Lewis
    VP of Product at Dollar Shave Club, Los-Angeles
I have enjoyed the transparency and commitment!

Softermii are great with time management and produce high-quality work. Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a separate project as well.

It was great experience!

Softermii have very hard commitment towards the project delivery on time without any delay, without any obstacles. We ended up by having a very attractive and competitive product that can compete with any other virtual platform.

It was great experience!

They were really on top of everything and pushed everything together done really good. They know how important my timelines were and they made sure that they're dead to them and got everything done really quickly.

The team is very dynamic and is really flexible with picking up urgent bugs. I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend. So we didn't get that kind of services before.

The team was genuinely invested in the success of our platform.

Sofitermii's team was genuinely invested in the success of our platform. They were also personable and provided a high level of customer service.

They’re really good at showing how they can add value to our initiatives

They always reach out, asking how they can best add value to our business. That can be a risky thing to do, but they’re really good at showing how they can add value to our initiatives. We’ve built our relationship on that. With millions of developers in the world, connecting like this will help individuals stand out from the pack.

In terms of code quality, Softermii are really up to any professional standard

Softermii are always on track with their timesheets and the milestones are being reached even earlier than planned. They are performing on par with our expectations. They deliver top-notch quality and are really reliable.

Softermii has proven to be a professional, reliable, and effective partner

Softermii delivered a really robust, technically sophisticated app that integrates multi-party video conferences with social media dynamics. Throughout the collaboration, Softermii has proven to be a professional, reliable, and effective partner, integrating well with the internal team.

Softermii team was able to meet tight deadlines

They had the skills we needed, were able to meet tight deadlines, and were responsive. We had some changes in the validation phase, and Softermii handled those quickly.

Working with Softermii is a good idea!

I have experience working with other companies, and Softermii excels at recruiting. They’ve brought in some amazing developers. Besides that, working with Softermii is a good idea. I don’t think anyone will be disappointed.

In total, we have about 5–6 people working on the project, including dedicated iOS and Android developers, backend developers, and a project manager. Besides that, they have some quality assurance specialists and a designer. They have been rather professional in their communication and in their project management. They've really tried to go the extra mile to handle the project in the best way possible.

I would highly recommend Softermii for any computer programming needs your company may have. I have worked with them for well over a year, and are consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.I hope to have the opportunity to work with them on future projects!

Contacts
10828, Fruitland Dr, Studio City, CA, USA 91604
Rotermanni 2, Tallinn 10111, Estonia
Borshchagivska str, 154, Kyiv, 02000
Arkhitektora Artynova St, 12а, 21000, Vinnytsia, Ukraine
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