Dollar Shave Club App Development

Creating High-quality App With Original Design For Dollar Shave Club

How we designed and developed a custom mobile application with unique UI elements and breakthrough frameworks for model object animation that has been installed nearly 500,000 times and has a 4.8-star rating from 5000+ users on Android.

the company

Dollar Shave Club (DSC) is a men’s grooming company based in the US. The company is far from a conventional retail store, as it provides personalized packages and delivery of razor blades, handles, aftershaves, and other male shaving products.

The brand’s mission statement says that DSC is solely dedicated to helping men shaving in a smarter, and less expensive way. This, in turn, leads to a better life through the use of high-quality personal products in a convenient and technologically effective way.

The Challenge

The inefficient and poorly designed mobile app that users did not like

The company’s main business model is to offer monthly subscriptions to deliver high-quality razors for a few dollars a month plus extra facial care products. To boost customers’ orders, DSC needed to update its mobile app to offer great UX to its growing customer base.

Softermii was involved in the latest Dollar Shave Club latest mobile app development process after the initial app developer could not provide the required UX quality, speed of development and usability features.

Our aim was to give users full control of their orders while learning more about the products to bring the brand to life.

By creating a versatile top-notch retail mobile app that fits the bill we had to develop varied functional elements such as online payments and UI/UX that weren’t there by default for the Android platform. In addition, the complex backend needed to be integrated.

Dollar Shave Club - image №1

The Solution

  • Usability and development cost
  • Project Improvements
  • Testimonial
Dollar Shave Club - image №2
Usability and development cost

Regarding the development process, Softermii worked in weekly sprints with the Dollar Shave Club in-house team, making co-creation with the client a weekly habit.

Such cooperation allowed us to create an environment where ideas and thoughts could be easily presented, negotiated and tested with the end result being highly satisfactory. In fact, we had to redevelop the mobile app from the ground up at the same time working with the DSC design team to boost the app’s UX.

Of course, every entrepreneur has a set budget, and more often than not it is quite strict. The app we developed for them makes a great example of high usability and acclaim by users, notably for a company that offers inexpensive but quality products. Developing a great app may turn out more expensive in the short term. But if we take the long run, the app’s redo will become more expensive because of the poor quality and cheap development processes.

Project Improvements

Dollar Shave Club is unlike traditional razor retailers as Gillette. It doesn’t have brick-and-mortar stores, and its customers use its website and Android / iOS mobile apps to make purchases. And the mobile part has been growing more important as DSC key audience is under 35 and these customers are mobile friendly in their extreme.

Dollar Shave Club - image №3

As the mobile app should have been the storefront for the product offerings of DSC, we strived to meet the highest standards in mobile app development.

Due to our team expertise in mobile app development, we helped boost the DSC mobile app’s conversion rates. Apart from creating an Android app we A/B tested it to secure great performance results across all devices and social user groups.

Once we completed the testing and all necessary improvements were made, the DSC mobile app mobile conversion rates were raised by dozens of percent and over 125 percent in cases of Samsung Galaxy Note and Google Nexus.


“When you have this many new user ordering on mobile, you are obliged to provide a spotless experience, while making it personable and fun. We have witnessed how Softermii raised the bar of our brand’s digital voice, and people really appreciate being able to order our products easily using their smartphones”

Ashley Lewis, Director of Product Management at Dollar Shave Club
Dollar Shave Club - image №4

The Insights

Dollar Shave Club mobile app is simple to install and use. Getting the amazing DSC razors and grooming supplies delivered to you in just a couple of clicks with no long term commitment or hidden fees is the thing customers want. And that’s on top of a 100% money-back guarantee.

So what can you do with this DSC app?

  • Join/log-in into Dollar Shave Club.
  • Manage your account - change delivery frequency, switch razor types, add/remove products, and track your orders.

Top new features developed by Softermii

  • Buying shaving products in 1 click by tossing in your monthly box DSC original products and have them shipped instantly.
  • Scanning of a credit card for payment instead of manually inserting the credit card data to increase speed and decrease frustration with typos.
  • Sending a gift to your male friends using the mobile app.
Dollar Shave Club - image №5

The Results

In more than a year with Softermii, Dollar Shave Club has noticed compelling and concrete benefits of such cooperation. The more efficient process and ability to engage more users with great UI/UX design developed together with our team, to the point that thousands of new mobile were downloading and installing the new app on their phones. Overall the company received around 400,000 recurring orders placed via the new mobile app and become a unicorn.

  • We helped raise the number of people that use the app from around 3,900 to over nearly 500,000.
  • Provided higher customer satisfaction rates.
  • Helped the company get acquired for a billion US dollars. (This is an astounding accomplishment as Unilever paid more than 5 times the revenue of DSC).
  • Added certainty to the quality and volume of mobile sales that convert into extra profit. The app has been featured on App Store and Google Play for weeks in a row.


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Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

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