Top 8 eCommerce Technology Trends to Know in 2023

Top 8 eCommerce Technology Trends to Know in 2023

20 January 2023 • 21 min read

New technologies used in eCommerce emerge regularly. As a result, online businesses must adapt to the latest trends and the needs of today’s customers.

Online shopping is particularly gaining momentum, resulting in whopping eCommerce sales growth. The eCommerce revenue in the US alone, estimated at $900 billion in 2022, will reach over $1.7 trillion in 2027.

To stay competitive in online retail, you should understand your customers’ needs and the most recent eCommerce trends. Softermii has extensive eCommerce development experience delivering such products as Streamotion, Dollar Shave Club, Esthetic, and more. We’re excited to share our expertise with you.

This article will shed light on the new trends in eCommerce and their influence on applications and other software.

Why eCommerce Technologies Are Driving the Future of Sales

The growing popularity of online retail is directly related to the emergence of new eCommerce technologies. Online shopping has become more convenient than ever. As a result, it is not surprising that the eCommerce sector is forecast to grow by almost $13 trillion in the 2022–2027 period.

Discover the global retail eCommerce sales in the chart below:

Retail e-commerce sales worldwide

Insider Intelligence estimates that the US B2B eCommerce website sales will grow from $1.9 trillion in 2023 to $2.4 trillion in 2025. Not only online sales but customer demands are rising as well. The boom in online stores proves this. And that’s from 12 to 24 million eCommerce websites worldwide.

Retail e-commerce sales worldwide

Along with the eCommerce market growth, the integration of digital and physical experiences will intensify in 2023. It means customers anticipate innovation not only in online stores but also in traditional ones. Yet, although buyers are visiting physical stores, they are now much more comfortable shopping online.

Customers are getting used to the convenient experience of shopping online, so investing in technology in eCommerce is very promising. Let’s look at the features and trends already transforming the industry to determine which technologies are worth the investment.

Key Technology Trends in eCommerce for 2023

eCommerce has a future, and it’s bright. Yet, to get there, you need to know which path to take. We will help you get started by presenting the latest eCommerce trends for 2023.

Read Also: eCommerce Platform Development: Ultimate Guide

Social Commerce

Social commerce is one of the e-commerce tech trends

Social networks have long been more than a tool for communication. They open up new business opportunities like marketing your brand, providing customer support, and encouraging your clients to shop.

Thus, social commerce is selling goods directly on social networks. This online retail option offers an entire purchasing experience, from product discovery to payment.

More than 100 million Americans make purchases on social media, with Facebook being the most popular. Given that this is already a large number of buyers, it will continue to grow further.

Latest e-commerce trends

Statista predicts that social commerce revenues will reach $2.9 trillion by 2026. It is approximately five times more than in 2020.

TikTok is a viable sales platform as well. Yet, before using it as a social sales channel, carefully assess whether it is appropriate for your target audience. If we mention Facebook again, one-third of users from the US employ it for shopping.

Livestream Commerce

Livestream commerce e-commerce tech trends of 2022

Remember the TV shopping channels? Livestream commerce is exactly what you think it is.

It is a video streamed on a commercial platform in which the host shows viewers different goods in real-time. The audience can easily buy products directly on the shopping site.

This type of eCommerce is the most popular in China. For example, in 2022, during the Global Shopping Festival on the Taobao platform, over 300 million users watched live streamed sessions. Companies in the United States have also noticed a tendency toward this upgraded version of ‘shoptainment.’ See the US’s livestream eCommerce sales below:

E-commerce technology trends

This approach to online retail enables you to present items in all dynamics and generate client interest by creating urgency with limited-time offers or limited-quantity products. You may also answer the audience’s questions regarding the goods in real time.

Read also: How to Integrate Livestream Commerce into Your Existing Website

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Choose among 120 software specialists

Click and Collect or BOPIS

Buy online, pick up in-store (BOPIS), or click-and-collect is another one of the current trends in e-commerce technology. This commerce involves buying or reserving a product online and picking it up at a shop or pickup location. For company owners, click-and-collect means less money spent on delivery and more people visiting physical stores.

In the United States, 2022 click-and-collect sales were evaluated at $96 billion. By 2025, the figure is expected to reach $154 billion.

Buy Now, Pay Later (BNPL)

Buy now, pay later service is one of the emerging eCommerce tech trends. It allows customers to purchase the goods in interest-free installments.

Such a service became especially popular during the pandemic, as people needed alternative funding sources and flexibility. Customers preferred not to use their credit cards when shopping, so BNPL became an ideal option.

Reasons why users choose BNPL

There are different types of BNPL:

  • One such type is direct providers of such services as Afterpay and Klarna. These providers are largely responsible for BNPL’s popularity.
  • Another type involves facilitators. These are payment companies functioning as intermediaries and incorporating their services in the BNPL infrastructure. The most popular organizations are Mastercard, Shopify, and Stripe.
  • The last type of BNPL is retroactive service providers. They offer flexible payment options for the buyer’s credit card after shopping. One such company is American Express.

Buy now, pay later is gaining popularity; in 2025, it may reach $680 billion worldwide.

Read also: Buy Now, Pay Later App Development

Mobile Shopping

Mobile shopping is not just one of the retail tech trends; it is today’s reality. Every day, more and more people use smartphones, and the role of these devices in eCommerce is becoming highly significant. It is because many consumers make purchases using their phones.

Although users continue to shop through the computer, the smartphone will eventually become critical in online retail. According to Insider Intelligence, 69.9% of retail eCommerce sales will go through mobile phones in 2024, making up about $4.5 trillion.

So, if you are engaged in online retail and have not yet created a mobile application for your store, pay attention to this trend.

Read also: eCommerce App Development Guide

Progressive Web Apps

A progressive web application is a technology that allows you to create web applications that look like native mobile applications. Developers use web technologies such as JavaScript, HTML, and CSS when building these solutions.

Retail giants such as Alibaba and Walmart have used PWA to generate more revenue and increase conversion rates. Yet, progressive web apps are perfectly suitable for small and medium-sized organizations.

PWA’s primary functions include:

  • Application access through the smartphone’s home screen
  • Offline application access
  • Push notifications

Interestingly, according to the Statista survey of eCommerce companies, 17% have already invested in PWAs or plan to do so. 28% of businesses still evaluate their opportunities.

Here are a few benefits of progressive web applications:

Capability to reach a broader audience

PWAs readily adapt to different screen sizes and work on any platform. They are accessible to many users, which benefits the e-commerce company.

Reimagining the online purchases with broadcasting features

E-commerce app with live broadcasting feature that's aimed to reinvent online shopping experience

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Reimagining the online purchases with broadcasting features
Reimagining the online purchases with broadcasting features

Cheaper and faster development

The PWA, as previously said, operates on any platform. Android, iOS, Windows, or macOS are all possible. Instead of creating many app versions, make one universal progressive web application.

Speed and responsiveness

Users value websites that load quickly. People tend to abandon a site that takes a lot of time to load. PWAs are designed for instant and seamless operation and can function even while not connected to the internet.

So PWA is a prominent alternative to native mobile applications and regular websites. Implement it in your online shopping technologies to improve your users’ buying experience.

Read also: 10 Things to Know Before Developing eCommerce Website

AI-Powered Personalizations

Personalization is a critical aspect of increasing business profitability. About 49% of consumers are more likely to repeat their purchase if the retailer provides a personalized shopping experience. Artificial intelligence, which allows you to personalize your online store, is one of the latest e-commerce technology trends.

AI can improve product and search recommendations, segmentation, customer support, and more. It, in turn, will significantly increase the effectiveness of your brand. With AI and machine learning analytics, you can manage customer behavior patterns, interpret user data, and thus make personalized recommendations.

Where you can use artificial intelligence:

  • Voice assistant. Consumers frequently use it to search for the product they need. AI must comprehend the customer’s search queries and provide the most relevant results.
  • AI-powered chatbots. eCommerce chatbots are about improving the customer experience and enhancing the brand image. These virtual assistants can provide order status information, respond to user queries, and help with purchases.

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Reinventing shaving experience for men

AI Content Creation

One of the most prominent eCommerce tech trends for 2023 that we will talk about is AI-based content creation. We already know that artificial intelligence helps personalize the shopping experience, but what else can you do with this innovation?

Ross Beyeler, COO of Trellis Commerce, is convinced that artificial intelligence will be the component that will bring automation and scale to content-making and brand marketing.

Trellis Commerce’s chief operating officer believes that artificial intelligence can be helpful in the following areas:

  • Visual design. These are, for example, tools such as Synthesia or, which use AI to create logos and video content.
  • Advertising campaigns. AI used by such services as Pencil, Bannerbear, or EXOD automates the creation, testing, and optimization of advertising campaigns.
  • Content marketing. Frase and Jarvis, which use AI technology, help salespeople create copies of a blog, product, or landing page.

Emerging Technology Trends for the eCommerce Security

The internet is full of opportunities for both business owners and threat actors. Yet, your company’s safety is of the utmost importance. We’ll tell you why you should take care of your online store’s security and discuss the hazards and new technologies used in eCommerce security.

DDoS attacks are no longer the sole domain of modern cybercriminals. Hackers are developing increasingly complex and powerful methods of harming businesses. As a result, every retailer should consider securing their online store.

Threats to online retail platforms that currently exist:

More Sophisticated DDoS Attacks

Many of your online store’s activities may slow down if an attacker forces your site to go down and not respond to user queries. It will result in lost revenue and disappointed consumers.

Weak VPN Servers

Severe DDoS attacks usually cause a lot of public disturbance. But hackers know another, more quiet way to harm the online retail platform. Employees that work remotely and connect to your system using a VPN might be a line of focus for an intruder. An attacker can disrupt your remote workforce by disabling a vulnerable VPN server.


Hacktivism is a hacking technique used to spread the political agenda. Why should online retailers be concerned? At least because of capitalism’s negative impact.

Shortage of Security Personnel

Security professionals’ primary task is keeping your online store safe and sound. It would be easy to arrange an attack on your eCommerce platform if you do not have such specialists on site.

E-commerce Software Development

Custom marketplaces, livestream shopping apps with all essential integrations required for an e-commerce platform.

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E-commerce Software Development
E-commerce Software Development

Omnichannel Marketing

The simultaneous delivery of promotional messages over many channels is known as omnichannel marketing. For example, you can communicate your brand through social media, e-mail, and so on. But when there are several channels, there is a risk that attackers will intercept your messages.


Phishing is the most common type of fraud. By sending fake links, fraudsters can get personal information from your consumers, including bank account details.

Now that you’ve learned about the vulnerabilities of current eCommerce platforms, you should be able to protect your online store. Let’s discuss the most significant technologies, trends, and security strategies for 2023.

Consider a Strategy Against DDoS Attacks

A well-thought-out action plan will help you and your workers quickly navigate during a DDoS attack. This way, you’ll rapidly identify the problem, suffer minimal harm, and swiftly restore your retail platform.

Set Your Traffic Baseline

When considering traffic management methods, train your personnel to spot DDoS attacks. That is, if your team is familiar with the baseline level of traffic on your platform, they will be able to detect any variations from the average promptly.

Familiarize Your Customers with Cybersecurity

Teaching your employees to recognize suspicious activity on the platform is not enough. Don’t forget to take care of your customers as well. Phishing and other scams are becoming more widespread, so make your customers aware of the potential threats.

Increase the Security by Using APIs

Online stores can improve customer recommendations and target advertising by collecting user data. However, this data needs to be well-protected. It would be smart, for example, to handle payments through third-party gateways.

Add Multiple Levels of Security to Your eCommerce Platform

You may use the following security strategies to enhance the safety of your online retail platform:

  • VPN
  • Two-factor authentication
  • Anti-spam
  • Firewalls
  • Malware protection programs
  • Content filtering
  • Load balancing

Use Cloud Providers for Traffic Overflow

Let’s go back to the massive DDoS attacks. There is a strong likelihood that the local equipment will not survive and fail because of these attacks. As a result, you should consider third-party vendors with cloud-based servers. Since the cloud has more bandwidth, your online store will be less likely to crash during a DDoS attack.

Simulate a DDoS Attack to Test Your Online Store Security

It is the final step in protecting your eCommerce platform. After you have provided all the security measures outlined above, run the simulation. Thanks to this strategy, you will be able to assess how secure your platform is at the moment and will be able to correct any weaknesses in your security.

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A unique web and mobile retail platform with handy functionalities
A unique web and mobile retail platform with handy functionalities

Industry-Wise eCommerce Trends in 2023

Technologies influence all eCommerce niches: beauty, food, retail, and others. Let’s look at the eCommerce technology list and trends for each industry.

B2B eCommerce

The B2B sector will pay significant attention to pricing personalization and real-time pricing in particular. This niche will also adopt in-depth customer journey analysis and faster order fulfillment.

Beauty eCommerce

This niche will focus on diversity and increased product personalization. The main goal for 2023 is to bridge the gap between online and brick-and-mortar beauty stores.

Food eCommerce

Some eCommerce technology examples in this niche include the increased digitalization of food-related services. So expect to see more food delivery and restaurant booking apps.

Retail & Grocery eCommerce

Livestream shopping will definitely gain traction in 2023. Purpose-driven retail brands will also take the stage.

Automotive eCommerce

Expect more automotive companies to apply technology used in online shopping, especially mobile-friendly solutions. Virtual showrooms will become popular as well.

Softermii’s Experience in eCommerce Technology

We are confident that the growth of any online retail business significantly depends on the adoption of innovation. Our team has successfully assisted many companies with this. We constantly follow eCommerce B2B trends and tech tendencies to build effective, one-of-a-kind solutions.

Our team is sure that innovation in eCommerce is a great way to reach a new audience. For example, you can expand your customer base by adding a mobile application to your online store’s website. We are ready to assist you in this regard.

Speaking of mobile apps, our company has an extensive background in mobile commerce. We acknowledge that the customer experience should be as smooth as possible.

Our UI/UX designers, in turn, will take care of your online retail platform, making it clear and simple. We realize all the discomforts that consumers may experience, so we do everything to keep them from encountering incomprehensible designs.

Here are some of our prominent cases in the eCommerce field:

Dollar Shave Club

e-commerce app development

The Softermii development team has created the eCommerce app Dollar Shave Club. It provides men with personalized packages and delivery of razor blades, handles, aftershaves, and other male shaving products.


The client had an inefficient and poorly designed mobile app that users didn’t like. And we needed to fix that. We had to redevelop the mobile app from the ground up.


Our expertise in mobile app development helped us set a clear action plan. Apart from creating an Android app, we A/B tested it to secure great performance results across all devices and social user groups. Our dedicated team helped boost the Dollar Shave Club’s conversion rates.

Besides the updated design, our specialists have added several new features to the application:

  • Buying shaving products in 1 click
  • Scanning of a credit card for payment
  • Sending a gift to the user’s male friends using the mobile app


The results of our work appeared quickly. The number of people using the app increased from around 3,900 to over 500,000. Moreover, our team helped the company get acquired for a billion US dollars.


New trends in e-commerce

Esthetic is an online retailer of female underwear that offers worldwide shipping, user-friendly design, multi-warehouse support, and AI-powered content personalization.


Our team had to deliver an intuitive app with an effortless 3-step checkout process. Other challenges included the development of an AI algorithm for content personalization and multi-warehouse support integration.


We’ve created a Magento module for the fast and simple design of application pages. Our experts have also integrated Magento 2 payment 3-step checkout and developed an AI algorithm that personalizes content according to buyers’ search queries. We also implemented multi-warehouse support for faster shipping.


Our team created a scalable and performant eCommerce app that offers exceptional usability for buyers.


New trends in e-commerce

We leveraged the livestream commerce trend and successfully implemented it in our Streamotion app.


Our team had to enter the emerging livestream commerce market and build a mobile app using video broadcasting technologies. We also had to implement group broadcasts and social features like messaging and feed.


We used our WebRTC-based VidRTC engine to implement live streaming and broadcasting features, including group broadcasts. Our experts also took care of text chat, feed, and payment integrations.


Riding the trend wave, Streamotion got considerable achievements. The app had 20,000 installs in just two weeks after launch and gathered about 80 sellers.

Final Thoughts on eCommerce Technology Trends

The field of eCommerce is growing at a breakneck pace. Since more and more people prefer online shopping, the opportunities for investment in this industry are considerable.

Among the latest eCommerce technology trends, we can highlight the following ones: social and livestream commerce, BOPIS, BNPL, mobile shopping, progressive web apps, AI-powered personalization, and AI-content creation.

If you want to implement one of those trends, improve your existing online store, add new features, or develop an eCommerce platform from scratch, we’ll gladly assist you in this matter. All you have to do is get in touch with our team.

Frequently Asked Questions

What technology is used in eCommerce?

E-commerce uses innovative technologies in 2022 such as social commerce, Livestream commerce, BOPIS, Buy Now, Pay Later (BNPL), mobile shopping, AI-powered personalizations, AI-content creation, and much more.

What future eCommerce technology will become Top 1 in 2023?

Social commerce is expected to be the most in-demand e-commerce technology in 2023. This is due to the fact that every year more and more purchases on the Internet occur through social networks.

What technology is used in e-commerce websites the most?

For e-commerce websites, the most popular innovation in e-commerce is the use of progressive web applications. It is this trend that is now in high demand among eCommerce developers.

What e-commerce trends are most often used by developers when creating solutions?

Now, most e-commerce development companies often use artificial intelligence technologies, implement technologies such as BNPL and develop progressive web applications when creating eCommerce solutions.

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