E-commerce Tech Trends Worth Implementing in 2022

E-commerce Tech Trends Worth Implementing in 2022

01 April 2022 • 19 min read

Retail is not standing aside when it comes to technological progress. Many businesses are now eager to move online to stay ahead of the competition, and to some extent, internet shopping has already surpassed traditional one.

In 2022, the pandemic continues to dictate the rules by which the modern retail industry works. Covid has caused significant changes that are generating more and more eCommerce technology trends so that businesses can adapt to the needs of today’s customers.

Although traditional retail will not go away, online shopping will gain momentum. For example, if the e-commerce market in the United States is worth

Read also: Buy Now, Pay Later App Development

$1 trillion in 2022, it might be over $1.6 trillion in 2025.

US total retail sales

To stay competitive in the online retail market, you should understand your customers’ needs and the most recent trends in this field. We have extensive e-commerce experience and are excited to share it with you.

This article will shed light on the future trends in the e-commerce industry and their influence on applications and other software development.

Why E-commerce Is Driving the Future of Sales

The growing popularity of online retail is directly related to the emergence of new eCommerce technologies’ emergence. Online shopping has become more convenient than ever. As a result, it is not surprising that the e-commerce sector is forecast to grow by nearly $11 trillion in the 2021–2025 period.

Following the Covid-19 pandemic, there has been a considerable increase in the tendency toward digital transformation of businesses. It has also contributed to the rapid growth of e-commerce. Even in the post-quarantine times, when brick-and-mortar stores open, online sales are steadily increasing.

Insider Intelligence estimates that the global e-commerce market will grow from $5 trillion in 2022 to $6 trillion in 2024. Not only the online sales, but customer demands are rising as well. The boom in online stores proves this. And that’s from 12 to 24 million e-commerce platforms worldwide.

Retail e-commerce sales worldwide

Along with the e-commerce market growth, the integration of digital and physical experiences will intensify in 2022. It means customers anticipate innovation not only in online stores but also in traditional ones. Yet, although buyers are gradually returning to physical stores, they are now much more comfortable shopping online than before the pandemic.

Even once the Covid pandemic is over, the sector of e-commerce will continue to flourish. Customers are getting used to the convenient experience of shopping online, so investing in this industry is very promising. Let’s look at some of the features and trends already transforming e-commerce to find out which technologies are worth the investment.

Key Technology Trends in eCommerce for 2022

E-commerce has a future, and it’s bright. Yet, if you want to get there, you need to know which path to take. We will help you get started by presenting the main eCommerce technology trends for 2022.

Social Commerce

Social commerce is one of the e-commerce tech trends

Social networks have long been more than a tool for communication. They open up new business opportunities like marketing your brand, providing customer support, and encouraging your clients into shopping.

Thus, social commerce is the process of selling goods directly on social networks. This online retail option offers an entire purchasing experience, from product discovery to payment.

More than 30% of Americans make purchases on social media, with Facebook being the most popular. Given that this is already a large proportion of buyers, it will continue to grow further. Statista predicts that social commerce revenues will reach $2.9 trillion by 2026. It is approximately five times more than in 2020.

TikTok is a viable sales platform as well. Yet, before using it as a social sales channel, carefully assess whether it is appropriate for your target audience. If we mention Facebook again, one-third of users from the US employ it for shopping.

Livestream Commerce

Livestream commerce e-commerce tech trends of 2022

Remember the TV shopping channels? Livestream commerce is exactly what you think it is.

It is a video streamed on a commercial platform in which the host shows viewers different goods in real-time. In this way, the audience can easily buy products directly on the shopping site.

This type of e-commerce is the most popular in China. For example, in 2020, during the Global Shopping Festival on the Taobao platform, live broadcast sales amounted to $6 billion. Companies in the United States have also noticed a tendency toward this upgraded version of ‘shoptainment’.

Live commerce usage growth

This approach to online retail enables you to present items in all dynamics and generate client interest by creating urgency with limited-time offers or limited-quantity products. You may also answer all of the audience’s questions regarding the goods in real-time.

Read also: How to integrate livestream commerce into your existing website.

Click and Collect or BOPIS

Buy online, pick up in-store (BOPIS), or click-and-collect is another one of the current trends in eCommerce technology. This kind of commerce involves buying or reserving a product online and picking it up at a shop or pickup location. For company owners, click-and-collect means less money spent on delivery and more people visiting physical stores.

In the United States, BOPIS witnessed a considerable increase in 2020, doubling compared to 2019. The upward trend is expected to continue until 2024. To put this growth into context, US purchasers spent $72.46 billion via BOPIS in 2020. In comparison to 2019, this represented a 106.9% increase.

Buy Now, Pay Later (BNPL)

Buy now, pay later service is one of the emerging eCommerce tech trends. It allows customers to purchase the goods in interest-free installments.

Such a service became especially popular during the pandemic, as people needed alternative funding sources and flexibility in this regard. Customers preferred not to use their credit cards when shopping, so BNPL became an ideal option.

Reasons why users choose BNPL

There are different types of BNPL:

  • One such type is direct providers of such services as Afterpay and Klarna. These providers are largely responsible for BNPL’s popularity.
  • Another type involves facilitators. These are payment companies functioning as intermediaries and incorporating their services in the BNPL infrastructure. The most popular organizations are Mastercard, Shopify, and Stripe.
  • The last type of BNPL is retroactive service providers. They offer flexible payment options for the buyer’s credit card after shopping. One such company is American Express.

Buy now, pay later is gaining popularity and in 2025 may reach $680 billion worldwide.

Read also: Buy Now, Pay Later App Development

Mobile Shopping

Mobile shopping is not just one of the retail tech trends; it is today’s reality. Every day, more and more people use smartphones, and the role of these devices in e-commerce is becoming highly significant. It is because many consumers make purchases using their phones.

Although users continue to shop through the computer, the smartphone will eventually become critical in online retail. According to Statista, 72.9% of retail e-commerce went through mobile phones in 2021. For comparison, in 2017, it was 58.9%.

So, if you are engaged in online retail and have not yet created a mobile application for your store, be sure to pay attention to this trend.

Read also: E-commerce App Development Guide

Progressive Web Apps

A progressive web application is a technology that allows you to create web applications that look like native mobile applications. When building these solutions, developers use web technologies such as JavaScript, HTML, CSS.

Retail giants such as Alibaba and Walmart have used PWA to generate more revenue and increase conversion rates. Yet, progressive web apps are perfectly suitable for small and medium-sized organizations.

PWA’s primary functions include:

  • Application access through the smartphone’s home screen
  • Offline application access
  • Push notifications

Interestingly, according to a Jaxenter survey of developers, 46% of respondents believe that PWAs have every chance to overshadow native mobile applications.

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Here are a few benefits of progressive web applications:

Capability to reach a broader audience

PWAs readily adapt to different screen sizes and work on any platform. They are accessible to many users, which benefits the e-commerce company.

Cheaper and faster development

The PWA, as previously said, operates on any platform. Android, iOS, Windows, or macOS are all possible. Instead of creating many app versions, make one universal progressive web application.

Speed and responsiveness

Users value websites that load quickly. Google research found that 53% of people abandon a site that takes more than 3 seconds to load. PWAs are designed for instant and seamless operation, and they can function even while not connected to the internet.

So PWA is a prominent alternative to native mobile applications and regular websites. Implement it in your online shopping technologies to improve your users’ buying experience.

Read also: 10 Things To Know Before Developing Ecommerce Website

AI-powered Personalizations

Personalization is a critical aspect of increasing business profitability. At least, that’s what 90% of marketers polled by Google think. Artificial intelligence, which allows you to personalize your online store, is one of the latest eCommerce technology trends.

AI can improve product and search recommendations, segmentation and customer support, and more. It, in turn, will significantly increase the effectiveness of your brand. With AI and machine learning analytics, you can manage customer behavior patterns, interpret user data, and thus make personalized recommendations.

Where you can use artificial intelligence:

  • Voice assistant. Consumers frequently use it to search for the product they need. AI here is necessary to comprehend the customer’s search queries and provide the most relevant results.
  • AI-powered chatbots. E-commerce chatbots are about improving the customer experience and enhancing the brand image. These virtual assistants can provide order status information, respond to user queries, and help with purchases.

AI-content Creation

One of the most prominent eCommerce tech trends for 2022 that we will talk about is AI-based content creation. We already know that artificial intelligence helps personalize the shopping experience, but what else can you do with this innovation?

Ross Beyeler, COO of Trellis Commerce, is convinced that artificial intelligence will be the component that will bring automation and scale to content making and brand marketing.

Trellis Commerce’s chief operating officer believes that artificial intelligence can be helpful in the following areas:

  • Visual design. These are, for example, tools such as Synthesia or Designs.ai, which use AI to create logos and video content.
  • Advertising campaigns. AI used by such services as Pencil, Bannerbear, or EXOD automates the creation, testing, and optimization of advertising campaigns.
  • Content marketing. Frase and Jarvis, which use AI technology, help salespeople create copies of a blog, product, or landing page.

Emerging Technology Trends for the E-commerce Security

The internet is full of opportunities for both business owners and threat actors. Yet, the company’s safety is of the utmost importance. We’ll tell you why you should take care of the security of your online store, and we’ll discuss the hazards and new technologies used in e-commerce security.

DDoS attacks are no longer the sole domain of modern cybercriminals. Hackers are developing increasingly complex and powerful methods of harming businesses. As a result, every retailer should consider securing their online store.

Frame 232The e-commerce market in the United States is worth $1 trillion in 2022, and is predicted to be over $1.6 trillion in 2025.

Threats to online retail platforms that currently exist:

More Sophisticated DDoS Attacks

Many of your online store’s activities may slow down if an attacker forces your site to go down and not respond to user queries. It will result in lost revenue and disappointed consumers.

Weak VPN Servers

Severe DDoS attacks usually cause a lot of public disturbance. But hackers know another, more quiet way to harm the online retail platform. Employees that work remotely and connect to your system using a VPN might be a line of focus for an intruder. An attacker can disrupt your whole remote workforce by disabling a vulnerable VPN server.

Hacktivism

Hacktivism is a hacking technique used to spread the political agenda. Why should online retailers be concerned? At least because of capitalism’s negative impact issue.

Shortage of Security Personnel

Security professionals’ primary task is to maintain your online store safe and sound. It would be easy to arrange an attack on your e-commerce platform if you do not have such specialists on site.

Omnichannel marketing

The simultaneous delivery of promotional messages over many channels is known as omnichannel marketing. For example, you can communicate your brand through social media, e-mail, and so on. But when there are several channels, there is a risk that attackers will intercept your messages.

Fraud

Phishing is the most common type of fraud. Fraudsters can get personal information from your consumers, including bank account details, by sending fake links to them.

Now that you’ve learned about the vulnerabilities of current e-commerce platforms, you should be able to protect your online store. Let’s discuss the most significant technologies, trends, and security strategies.

Consider a Strategy Against DDoS Attacks

A well-thought-out action plan will help you and your workers quickly navigate during a DDoS attack. This way, you’ll rapidly identify the problem, suffer minimal harm, and swiftly restore your retail platform.

Set Your Traffic Baseline

When considering traffic management methods, train your personnel to spot DDoS attacks. That is, if your team is familiar with the baseline level of traffic on your platform, they will be able to detect any variations from the average promptly.

Familiarize Your Customers with Cybersecurity

It is not enough to teach your employees to recognize suspicious activity on the platform. Don’t forget to take care of your customers as well. Phishing and other scams are becoming more widespread, so take steps to make your customers aware of the potential threats.

Increase the Security by Using APIs

Online stores can improve customer recommendations and target advertising by collecting user data. However, this data needs to be well-protected. It would be smart, for example, to handle payments through third-party gateways.

Add Multiple Levels of Security to Your E-commerce Platform

You may use the following security strategies to enhance the safety of your online retail platform:

  • VPN
  • Two-factor authentication
  • Anti-spam
  • Firewalls
  • Malware protection programs
  • Content filtering
  • Load balancing

Use Cloud Providers for Traffic Overflow

Let’s go back to the massive DDoS attacks. There is a strong likelihood that the local equipment will not survive and fail because of these attacks. As a result, you should consider third-party vendors with cloud-based servers. Since the cloud has more bandwidth, your online store will be less likely to crash during a DDoS attack.

Simulate a DDoS Attack to Test Your Online Store Security

It is the final step in protecting your e-commerce platform. After you have provided all the security measures outlined above, run the simulation. Thanks to this strategy, you will be able to assess how secure your platform is at the moment and will be able to correct any weaknesses in your security.

Softermii’s Experience in E-commerce Technology

We are confident that the growth of any online retail business significantly depends on the adoption of innovation. Our team has successfully assisted many companies with this. We constantly follow eCommerce B2B trends and tech tendencies to build effective and one-of-a-kind solutions.

Our team is sure that innovation in e-commerce is a great way to reach a new audience. For example, you can expand your customer base by adding a mobile application to your online store’s website. We are ready to assist you in this regard.

Speaking of mobile applications, our company has an extensive background in mobile commerce. We know in practice that the customer experience should be as comfortable and smooth as possible.

Furthermore, our UI/UX designers will take care of your online retail platform, making it clear and simple to use. We realize all of the discomforts that consumers may experience, so we do everything to keep them from encountering incomprehensible designs.

We want to share one of our prominent cases in the e-commerce field with you.

Hollar

Develop an e-commerce solution

It’s an online discount platform that debuted in 2015 and occupied a previously underserved market sector. Despite this, the project could attract a large number of discount lovers. We upgraded the Hollar mobile application, which has received thousands of downloads.

Challenge

Initially, Hollar had a website and a basic application. The team wanted to achieve numerous mobile app downloads and get high retention rates in iOS and Android app stores.

It was also necessary that the mobile application’s user experience be comparable to that of the web version. It was required to reach a specific target audience.

Our team was responsible for ensuring that the products appeared in a lengthy line on the home screen. As a result, users who do not intend to purchase a particular item will scroll and seek something they like. We also chose to include the ability to like objects to create a sense of Pinterest.

We also needed to update the application’s design, making it clearer and more relevant for a long time.

Solution

We upgraded our client’s MVP for Android and iOS by introducing a better UX and more efficient application platform.

Our team has started to improve the mobile app by adding an Android Instant Apps feature. Later, we integrated Android and Apple Pay, created a modern UI with outstanding animation, and enhanced the app’s search.

We decided not to stop there, and also introduced special offers. Hollar has become an application that you can’t stop browsing because of these improvements.

Dollar Shave Club

e-commerce app development

Softermii development team has created the eCommerce app Dollar Shave Club. It provides men with personalized packages and delivery of razor blades, handles, aftershaves, and other male shaving products. Here we will show you all the details we faced.

The task (challenge)

The client had an inefficient and poorly designed mobile app that users didn't like. And we needed to fix that. We had to redevelop the mobile app from the ground up.

Solutions

Our expertise in mobile app development helped us set a clear action plan. Apart from creating an Android app, we A/B tested it to secure great performance results across all devices and social user groups. And our dedicated team helped boost the Dollar Shave Club's conversion rates.

Results

The results of our work appeared pretty quickly. The number of people that use the app increased from around 3,900 to over nearly 500,000. Moreover, our team helped the company get acquired for a billion US dollars.

Besides the updated design, our specialists have added several new features to the application:

  • Buying shaving products in 1 click
  • Scanning of a credit card for payment
  • Sending a gift to the user's male friends using the mobile app

Final Thoughts on E-commerce Technology Trends

The field of e-commerce is growing at a breakneck pace. Its development became especially noticeable against the backdrop of the Covid-19 pandemic. Given that more and more people prefer online shopping, the opportunities for investment in this field are considerable.

Among the latest eCommerce technology trends, we can highlight the following ones: social and livestream commerce, BOPIS, BNPL, mobile shopping and progressive web apps, AI-powered personalization, and AI-content creation.

Want to improve your existing online store, add new features or develop an e-commerce platform from scratch? We will gladly assist you in this matter. All you have to do is get in touch with our team.

Frequently Asked Questions

What technology is used in eCommerce?

E-commerce uses innovative technologies in 2022 such as social commerce, Livestream commerce, BOPIS, Buy Now, Pay Later (BNPL), mobile shopping, AI-powered personalizations, AI-content creation, and much more.

What future eCommerce technology will become Top 1 in 2023?

Social commerce is expected to be the most in-demand e-commerce technology in 2023. This is due to the fact that every year more and more purchases on the Internet occur through social networks.

What technology is used in e-commerce websites the most?

For e-commerce websites, the most popular innovation in e-commerce is the use of progressive web applications. It is this trend that is now in high demand among eCommerce developers.

What e-commerce trends are most often used by developers when creating solutions?

Now, most e-commerce development companies often use artificial intelligence technologies, implement technologies such as BNPL and develop progressive web applications when creating eCommerce solutions.

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