Engaging approach to e-commerce app development

Reimagining the online purchases with broadcasting features


Live broadcasts that replace shopping websites

An emerging trend clearly lets us know that users are more likely to see goods live before buying them. The new type of apps allows sellers to go live with video, showcase products, and chat with potential buyers.

  • Industry


    E-commerce, video conferencing apps

  • Type of project

    Type of project

    Mobile application

  • Country



  • Duration


    7 months

Key features

  • Broadcasting


    Sellers can go live

  • Text Chats

    Text Chats

    Messaging for buyers

  • Feed


    List of online sellers

  • Payments


    Secure payment integrations

  • Product Landings

    Product Landings

    Detailed product description

  • Room moderation

    Room moderation

    Multiple access levels

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Project goals

  • 1

    Jump in to an emerging market

    According to Statista, by 2024, the US e-commerce revenue created from live online shopping is expected to reach 35 billion dollars.

  • 2

    Scale business opportunities for e-commerce

    Creating an application in an emerging niche means a new channel for engaging new customers.

  • 3

    Attract younger audiences

    According to Sprout, teens and young adults prefer video-based apps like TikTok, Instagram, and Snapchat.

Key deliverables

Group Broadcasts

Sellers can connect with their partners & friends in one broadcast and sell items together.

Live Streaming

Sellers can go online, communicate with the audience, at the same time showcase their products.

Group Broadcasts
Built-in shop

Built-in shop

Ability to pin a webshop to a streaming interface to allow users browse through the lists of available items.


A feature that allows users to conduct online giveaways and randomly choose the winner among the audience.

Payment integrations

Payment integrations

We’ve connected e-commerce live shops with payment systems like Paypal, Stripe, and Braintree.

Considerable achievements

  • 7 months

    We’ve provided an MVP with tight deadlines.

  • 20,000 installs

    Were made during the first two weeks. 65% of those users keep using the app.

  • 80 sellers

    Go live every day and sell on average 8 items per day.

  • 25 minutes

    Potential buyers spend time in the app every day.

The technologies behind

The client required quick action as their team planned to roll out an app ASAP. We’ve come up with an idea to use a customizable video conferencing engine VidRTC as a core. The rest was to customize it to e-commerce needs.

VidRTC is based on peer-to-peer video conferencing technology WebRTC that works for broadcasting. It saved half a month of development and allowed us to spend more time focusing on brilliant UI.

Another technology worth mentioning is an AI translation powered by Microsoft Azure. It allows buyers to connect with audiences around the world.

  • Azure


    An integration with instant AI translation

  • WebRTC


    For streaming audio & video

The team

The team behind the project comprised 10 specialists. We had to create the concept first and then turn it into the MVP.

The development process included: business research, software architecture development, creation of UI/UX mockups, software development, and QA.

  • Client team

    Client team

    • 1


    • 4


    • 2


    • 1
      Software Architect

      Software Architect

    • 1


    • 1


Tech Stack

List of technologies we used to develop a video conferencing solution for livestream e-commerce app:

  • React Native

    React Native

  • Redux


  • Node JS

    Node JS

  • AWS


  • GraphQL


  • WebRTC



Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

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