Engaging approach to e-commerce app development

Reimagining the online purchases with broadcasting features

Streamotion

Live broadcasts that replace shopping websites

An emerging trend clearly lets us know that users are more likely to see goods live before buying them. The new type of apps allows sellers to go live with video, showcase products, and chat with potential buyers.

  • Industry

    Industry

    E-commerce, video conferencing apps

  • Type of project

    Type of project

    Mobile application

  • Country

    Country

    USA

  • Duration

    Duration

    7 months

Key features

  • Broadcasting

    Broadcasting

    Sellers can go live

  • Text Chats

    Text Chats

    Messaging for buyers

  • Feed

    Feed

    List of online sellers

  • Payments

    Payments

    Secure payment integrations

  • Product Landings

    Product Landings

    Detailed product description

  • Room moderation

    Room moderation

    Multiple access levels

Screen slide 1
Screen slide 2
Screen slide 3
Screen slide 4
Screen slide 5

Project goals

  • 1

    Jump in to an emerging market

    According to Statista, by 2024, the US e-commerce revenue created from live online shopping is expected to reach 35 billion dollars.

  • 2

    Scale business opportunities for e-commerce

    Creating an application in an emerging niche means a new channel for engaging new customers.

  • 3

    Attract younger audiences

    According to Sprout, teens and young adults prefer video-based apps like TikTok, Instagram, and Snapchat.

Key deliverables

Group Broadcasts

Sellers can connect with their partners & friends in one broadcast and sell items together.

Live Streaming

Sellers can go online, communicate with the audience, at the same time showcase their products.

Group Broadcasts
Built-in shop

Built-in shop

Ability to pin a webshop to a streaming interface to allow users browse through the lists of available items.

Randomizer

A feature that allows users to conduct online giveaways and randomly choose the winner among the audience.

Randomizer
Payment integrations

Payment integrations

We’ve connected e-commerce live shops with payment systems like Paypal, Stripe, and Braintree.

Considerable achievements

  • 7 months

    We’ve provided an MVP with tight deadlines.

  • 20,000 installs

    Were made during the first two weeks. 65% of those users keep using the app.

  • 80 sellers

    Go live every day and sell on average 8 items per day.

  • 25 minutes

    Potential buyers spend time in the app every day.

The technologies behind

The client required quick action as their team planned to roll out an app ASAP. We’ve come up with an idea to use a customizable video conferencing engine VidRTC as a core. The rest was to customize it to e-commerce needs.

VidRTC is based on peer-to-peer video conferencing technology WebRTC that works for broadcasting. It saved half a month of development and allowed us to spend more time focusing on brilliant UI.

Another technology worth mentioning is an AI translation powered by Microsoft Azure. It allows buyers to connect with audiences around the world.

  • Azure

    Azure

    An integration with instant AI translation

  • WebRTC

    VidRTC

    For streaming audio & video

The team

The team behind the project comprised 10 specialists. We had to create the concept first and then turn it into the MVP.

The development process included: business research, software architecture development, creation of UI/UX mockups, software development, and QA.

  • Client team

    Client team

    • 1
      PM

      PM

    • 4
      Developers

      Developers

    • 2
      Designers

      Designers

    • 1
      Software Architect

      Software Architect

    • 1
      QA

      QA

    • 1
      BA

      BA

Tech Stack

List of technologies we used to develop a video conferencing solution for livestream e-commerce app:

  • React Native

    React Native

  • Redux

    Redux

  • Node JS

    Node JS

  • AWS

    AWS

  • GraphQL

    GraphQL

  • WebRTC

    WebRTC

Testimonials

Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

event10x
Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

muna
Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

locum
Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

temptribe
Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

scoby
David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

shave
Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

cococure
Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

itrex
Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

Get valuable insights

Discover the benefits of digital disruption in your industry

E-Commerce Mobile App Design: UX Tips and UI Inspiration
Slava Vaniukov

E-Commerce Mobile App Design: UX Tips and UI Inspiration

Slava Vaniukov, CEO and Co-Founder at Softermii

E-Commerce Mobile App Design: UX Tips and UI Inspiration

E-Commerce Mobile App Design: UX Tips and UI Inspiration

How to Create a Marketplace Mobile App?

How to Create a Marketplace Mobile App?

eCommerce Platform Development: Ultimate Guide for 2022

eCommerce Platform Development: Ultimate Guide for 2022

E-commerce App Development Guide: Benefits, Features & Trends to Know

E-commerce App Development Guide: Benefits, Features & Trends to Know

Don’t dream for success, contact us

Leave an inquiry or contact us via email and phone. We will contact you within 24 hours during work days.

+1 (424) 533-5520

  • Los Angeles, USA

    10828, Fruitland Dr, Studio City, CA

  • Kyiv, Ukraine

    154, Borshchagivska Street

  • Tel Aviv, IL

    31, Rothschild Blvd

  • Dubai, UAE

    Opal Tower, Business Bay

  • London, UK

    6, The Marlins, Northwood

  • Munich, DE

    3, Stahlgruberring

Sending...
Chat Now
ISTQB Microsoft expert aws certified PMP IBM practitioner IBM co-creator IBM team essentials
cookie

Our site uses cookies to provide you with the great user experience. By continuing, you accept our use of cookies.

Accept