Esthetic

A niche women underwear retailer with intuitive design, three-step checkout and worldwide shipping features.

esthetic

About the project

Esthetic is an online niche retailer with a worldwide shipping, multi-warehouse support, AI-powered content personalization, loyalty program, gift vouchers, special offers and certificates, as well as easy-to-pay checkout system in just three clicks.

  • Duration

    Duration

    Ongoing

  • Country

    Country

    Denmark

  • Type of project

    Type of project

    Online Clothing Marketplace

  • Industry

    Industry

    E-commerce

Business Goals

Our client came with a need to create a unique web and mobile retail platform from scratch. We needed to develop auto-scaled and highly secured infrastructure on Amazon Web Services, to implement a handy functionalities for all enterprise events such as loyalty programs, gift vouchers, return management, etc as well as integrate seamless Magento 2 payment 3-step checkout solution with in-depth fraud detection with custom rules, the features that allow customers to earn and redeem loyalty points, and AI-powered content personalization with multi-warehouse support to make the worldwide shipping seamless.

esthetic goal

Key Challenges

  • Magento 2 payment 3-step checkout solution integration

    Magento 2 payment 3-step checkout solution integration

  • AI-powered personalized algorithm development

    AI-powered personalized algorithm development

  • Multi-warehouse support

    Multi-warehouse support

  • Loyalty program and return online management implementation

    Loyalty program and return online management implementation

Technical challenges

  • 1

    Development of a Magento module allowing to style CMS pages

  • 2

    Auto-scaled and highly secured infrastructure on Amazon Web Services development

  • 3

    Integration of a seamless Magento 2 payment 3-step checkout solution with in-depth fraud detection with custom rules

Solution

customize

To create and customize landing pages even faster, we developed a Magento module allowing to style CMS pages easier and quicker.

make the content

To make the content the customer sees more personalized, we’ve decided to add special algorithms that would show the goods according to the user’s previous search.

Esthetic screen 1
Esthetic screen 2
customize

To give our client a possibility to make easy and quick changes to the catalog, we’ve developed a Magento module allowing to style CMS pages easier and quicker with pre-defined templates and customization flexibility.

make the content

We created a quality infrastructure with failover and backup policies, so that the store could run fast and secure without the need of additional support.

customize

In order to bring more customers to the platform and to boost bounce rate, our client wanted to develop an easy-to-use loyalty program with gift vouchers, special offers and certificates that may be used on the check-out.

make the content

To maximize the successful transactions on the website, we stepped in to analyze and change the payment methods, thus integrating a seamless Magento 2 payment 3-step checkout solution with in-depth fraud detection.

Esthetic screen 3
Esthetic screen 4
customize

To make shipping quicker and easier for both customers and retailer, we’ve created a multi-warehouse support that automatically defines the product availability and its location

Key features

  • AI-powered content personalization

    AI-powered content personalization

  • Easy-to-pay checkout system

    Easy-to-pay checkout system

  • Loyalty program & special offers

    Loyalty program & special offers

  • Multi-warehouse support

    Multi-warehouse support

  • Worldwide shipping

    Worldwide shipping

  • CRM for seamless admin usage

    CRM for seamless admin usage

Esthetic screens
Esthetic screens

The team behind the project

  • Client team

    Client

    • Project Manager

      Project Manager

    • Designer

      1 UI/UX Designer

    • Product Manager

      1 Product Manager

    • DevOps

      1 DevOps

    • QA engineers

      2 QA engineers

    • Developers

      5 Developers

Tech Stack

Magento 2.0 opens a variety of opportunities to create a scalable, responsive, customizable and secure solution. To create and customize landing pages even faster, we developed a Magento module allowing to style CMS pages easier and quicker. With pre-defined templates and customization flexibility, the client can now set up a fancy CMS page in minutes.

  • Magento 2.0

    Magento 2.0

  • AWS

    AWS

  • MySQL

    MySQL

  • HTML 5

    HTML 5

Testimonials

Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

event10x
Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

muna
Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

locum
Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

temptribe
Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

scoby
David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

shave
Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

cococure
Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

itrex
Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

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Don’t dream for success, contact us

Leave an inquiry or contact us via email and phone. We will contact you within 24 hours during work days.

+1 (424) 533-5520

  • Los Angeles, USA

    10828, Fruitland Dr, Studio City, CA

  • Kyiv, Ukraine

    154, Borshchagivska Street

  • Tel Aviv, IL

    31, Rothschild Blvd

  • Dubai, UAE

    Opal Tower, Business Bay

  • London, UK

    6, The Marlins, Northwood

  • Munich, DE

    3, Stahlgruberring

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