Bringing Offline Event Experience into Online

Hybrid and virtual events platform. Easy setup allows holding conferences, lectures, and webinars seamlessly. Available online from any device, any time, anywhere.

Bringing video conferencing into social networking app

The client

Events10x is an online and hybrid events service provider. It allows organizing conferences & exhibitions with private and group networking. It is delivered through video calls, messaging, broadcasting to over 15000 people, and doing it all simultaneously.

Time: Aug 2020 - Ongoing


Aug 2020 - Ongoing

Team: 11 members


11 members

Industry: Online Events


Online Events

Platform: Web / Mobile


Web / Mobile

Key features



Internal one on one & group calls



Go live with large audiences



Send text messages to your peers

Calendar Planning

Calendar Planning

Schedule and manage meetings

Multiple hubs option

Multiple hubs option

Online alternative to buildings and halls

AI-powered translation

AI-powered translation

Instant voice translation

Conference participants matchmaking<

Conference participants matchmaking

Enjoy insightful networking through AI matchmaking engine

Private video chat rooms

Private video chat rooms

Hold private meetings with attendees

White Label Solutions

White Label Solutions

Customizing the platform with own identity

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The technology behind

Building a custom virtual expo software solution requires developing an engine. We've developed customized engine (based on WebRTC) combined with third party technologies for enhanced user experience and broader streaming opportunities.



For streaming



Streaming to the main auditorium



An integration with instant AI translation



For streaming audio and video

VidRTC - ready to implement engine

Vidrtc is a scalable online conferencing engine that can host video calls. It makes it easy to plan and manage virtual rooms that can support over 1,000 people with media servers.

First steps

When the Events10x team approached us, they had a clear vision of what their online event platform solution should look like. The brief and initial communication went smoothly. But there was only one bottleneck — time.


Initial communication

We have designed the team and kicked off the process and set a goal to make a solution for an event.


Development process

3 months of development included customizing the engine, adding new features, and QA.


The first event

As the deadlines were tough, our team managed to meet them. The Annual Investment Meeting was held via Events10x.

Our Team Behind the Project

Building a virtual expo solution requires developing a custom engine.

Client team

Client Team

Product Design Team

Product Design Team

  • 1 UI/UX Designer
  • 1 Business Analyst
Client team

Management Team

  • 1 Project Manager
Development Team

Development Team

  • 1 Solution Architect
  • 1 WebRTC Engineers
  • 3 Full Stack Engineers
  • 1 DevOps Engineers
Quality Assurance Team

Quality Assurance Team

  • 1 Manual QA
  • 1 Automation QA
Support Team

Support Team

  • Support Engineers

Considerable achievements

As the platform itself requires a lot of customization and high load testing, we’ve faced multiple challenges.

Tight deadlines

The engine customization and optimization requires 4 developers who dedicate an average 4 months. We’ve managed to provide the working online event environment in 2 months.

External tools integration

  • Complicated integration with a ticket aggregator with 3-rd party services in Dubai.
  • Microsoft Azure was implemented just in a week.
  • As Stripe, a payment processing system, is not available in UAE, we used Ngenius, which underwent customization.

Successful launch

The virtual expo software solution development was dedicated to the launch of a huge online event. Our team aced the whole process and provided the client with the working solution.

6609 attendees

Peak Attendence

7462 users

Peak number of registrations

Slava Vaniukov, Co-founder and CEO at Softermii

We are proud of working with Event10x as everyone on the team see daily impact on the world we make. That’s one of the most important motivators for us.

Slava Vaniukov, Co-founder and CEO at Softermii
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  • linkedin
Andrii Horiachko, Co-founder and CTO at Softermii

We’re glad to cooperate with Events10x as they are a real industry changer, so we’re proud to be a part of that journey.

Andrii Horiachko, Co-founder and CTO at Softermii
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Bringing Offline Experience iInto a Virtual Eventing App

Our collaboration with Events10x resulted in an application that can be applied for education, graduation, expo, and conferencing online events. It secures connectivity and audience engagement as if it happened offline. Now the attendees experience events the same way as a personalised offline event, enjoy networking and keep businesses floating.

Key deliverables

Newsfeed screen


Speakers conduct lectures for large audiences. The interface is designed to remind the offline conference experience.

Video conferencing screen

Virtual Booths

Exhibitors and sponsors can create their own booths to represent their companies. Visitors can communicate with representatives and switch between different companies

Communities screen

Panel Discussion

Recreating an offline experience means allowing speakers to have panel discussions. Several speakers can have discussions and get questions from attendees simultaneously.

Scalability screen

Private conversations

Attendees can share their opinions or discuss business cases via private rooms. They can communicate by using video conferencing or exchange text messages.


Initial briefing

Initial briefing

Discovering needs

Designing a team

Designing a team

Hiring and onboarding



Code development



Collecting feedback



First event



Ongoing maintenance

Tech stack

List of technologies we used to develop a video conferencing solution for Event10x:


















Softermii is proud to hold an award from UAE Ministry of Economy for developing Events10X solution. The ministry could bring over 16,000 local and international attendees online during the pandemic.



  • Walid Farghal
    Walid Farghal
    Event10x. Director General
  • Muna Al Hashemi
    Muna Al Hashemi
    Founder of a Proptech Startup
  • Reece Samani
    Reece Samani
    CEO & Founder, Locum App, London
  • Duncan Mitchell
    Duncan Mitchell
    Managing Director, Co-Founder at TempTribe, London
  • Nimrod Perez
    Nimrod Perez
    CTO, Wobi
  • David Levine
    David Levine
    Founder, Scoby Social
  • Krystian Lewanczyk
    Krystian Lewanczyk
    CTO, Universal World Passport
  • Jay Whitley
    Jay Whitley
    Founder, 24 Hour Designs
  • Executive
    The Cookie Labs
  • Phillippe Polveche
    Phillippe Polveche
    Director of Information Systems
  • Mikael Laustsen
    Mikael Laustsen
  • Ashley Lewis
    Ashley Lewis
    VP of Product at Dollar Shave Club, Los-Angeles
It was great experience!

Softermii have very hard commitment towards the project delivery on time without any delay, without any obstacles. We ended up by having a very attractive and competitive product that can compete with any other virtual platform.

I have enjoyed the transparency and commitment!

Softermii are great with time management and produce high-quality work. Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a separate project as well.

It was great experience!

They were really on top of everything and pushed everything together done really good. They know how important my timelines were and they made sure that they're dead to them and got everything done really quickly.

The team is very dynamic and is really flexible with picking up urgent bugs. I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend. So we didn't get that kind of services before.

Working with Softermii is a good idea!

I have experience working with other companies, and Softermii excels at recruiting. They’ve brought in some amazing developers. Besides that, working with Softermii is a good idea. I don’t think anyone will be disappointed.

Softermii has proven to be a professional, reliable, and effective partner

Softermii delivered a really robust, technically sophisticated app that integrates multi-party video conferences with social media dynamics. Throughout the collaboration, Softermii has proven to be a professional, reliable, and effective partner, integrating well with the internal team.

The team was genuinely invested in the success of our platform.

Sofitermii's team was genuinely invested in the success of our platform. They were also personable and provided a high level of customer service.

They’re really good at showing how they can add value to our initiatives

They always reach out, asking how they can best add value to our business. That can be a risky thing to do, but they’re really good at showing how they can add value to our initiatives. We’ve built our relationship on that. With millions of developers in the world, connecting like this will help individuals stand out from the pack.

In terms of code quality, Softermii are really up to any professional standard

Softermii are always on track with their timesheets and the milestones are being reached even earlier than planned. They are performing on par with our expectations. They deliver top-notch quality and are really reliable.

Softermii team was able to meet tight deadlines

They had the skills we needed, were able to meet tight deadlines, and were responsive. We had some changes in the validation phase, and Softermii handled those quickly.

In total, we have about 5–6 people working on the project, including dedicated iOS and Android developers, backend developers, and a project manager. Besides that, they have some quality assurance specialists and a designer. They have been rather professional in their communication and in their project management. They've really tried to go the extra mile to handle the project in the best way possible.

I would highly recommend Softermii for any computer programming needs your company may have. I have worked with them for well over a year, and are consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.I hope to have the opportunity to work with them on future projects!

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