Bringing Offline Event Experience into Online

Hybrid and virtual events platform. Easy setup allows holding conferences, lectures, and webinars seamlessly. Available online from any device, any time, anywhere.

Bringing video conferencing into social networking app

The client

Events10x is an online and hybrid events service provider. It allows organizing conferences & exhibitions with private and group networking. It is delivered through video calls, messaging, broadcasting to over 15000 people, and doing it all simultaneously.

  • Time


    Aug 2020 - Ongoing

  • Team


    11 members

  • Industry


    Online Events

  • Type of project


    Web / Mobile

Key features

  • Calls


    Internal one on one & group calls

  • Broadcasting


    Go live with large audiences

  • Messaging


    Send text messages to your peers

  • Calendar Planning

    Calendar Planning

    Schedule and manage meetings

  • Multiple hubs option

    Multiple hubs option

    Online alternative to buildings and halls

  • AI-powered translation

    AI-powered translation

    Instant voice translation

  • Conference participants matchmaking

    Conference participants matchmaking

    Enjoy insightful networking through AI matchmaking engine

  • Private video chat rooms

    Private video chat rooms

    Hold private meetings with attendees

  • White Label Solutions

    White Label Solutions

    Customizing the platform with own identity

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The technology behind

Building a custom virtual expo software solution requires developing an engine. We've developed customized engine (based on WebRTC) combined with third party technologies for enhanced user experience and broader streaming opportunities.

  • youtube


    For streaming

  • Zoom


    Streaming to the main auditorium

  • Azure


    An integration with instant AI translation

  • WebRTC


    For streaming audio and video

Vidrtc logo

VidRTC - ready to implement engine

Vidrtc is a scalable online conferencing engine that can host video calls. It makes it easy to plan and manage virtual rooms that can support over 1,000 people with media servers.

First steps

When the Events10x team approached us, they had a clear vision of what their online event platform solution should look like. The brief and initial communication went smoothly. But there was only one bottleneck — time.

  • 01

    Initial communication

    We have designed the team and kicked off the process and set a goal to make a solution for an event.

  • 02

    Development process

    3 months of development included customizing the engine, adding new features, and QA.

  • 03

    The first event

    As the deadlines were tough, our team managed to meet them. The Annual Investment Meeting was held via Events10x.

Our Team Behind the Project

Building a virtual expo solution requires developing a custom engine.

Client team

Client Team

Product Design Team

Product Design Team

  • 1 UI/UX Designer
  • 1 Business Analyst
Client team

Management Team

  • 1 Project Manager
Development Team

Development Team

  • 1 Solution Architect
  • 1 WebRTC Engineers
  • 3 Full Stack Engineers
  • 1 DevOps Engineers
Quality Assurance Team

Quality Assurance Team

  • 1 Manual QA
  • 1 Automation QA
Support Team

Support Team

  • Support Engineers

Considerable achievements

As the platform itself requires a lot of customization and high load testing, we’ve faced multiple challenges.

Tight deadlines

The engine customization and optimization requires 4 developers who dedicate an average 4 months. We’ve managed to provide the working online event environment in 2 months.

External tools integration

  • Complicated integration with a ticket aggregator with 3-rd party services in Dubai.
  • Microsoft Azure was implemented just in a week.
  • As Stripe, a payment processing system, is not available in UAE, we used Ngenius, which underwent customization.

Successful launch

The virtual expo software solution development was dedicated to the launch of a huge online event. Our team aced the whole process and provided the client with the working solution.

6609 attendees

Peak Attendence

7462 users

Peak number of registrations

Slava Vaniukov, Co-founder and CEO at Softermii

We are proud of working with Event10x as everyone on the team see daily impact on the world we make. That’s one of the most important motivators for us.

Slava Vaniukov, Co-founder and CEO at Softermii
  • linkedin
  • linkedin
Andrii Horiachko, Co-founder and CTO at Softermii

We’re glad to cooperate with Events10x as they are a real industry changer, so we’re proud to be a part of that journey.

Andrii Horiachko, Co-founder and CTO at Softermii
  • linkedin
  • linkedin

Bringing Offline Experience Into a Virtual Eventing App

Our collaboration with Events10x resulted in an application that can be applied for education, graduation, expo, and conferencing online events. It secures connectivity and audience engagement as if it happened offline. Now the attendees experience events the same way as a personalised offline event, enjoy networking and keep businesses floating.

Key deliverables


Speakers conduct lectures for large audiences. The interface is designed to remind the offline conference experience.

Newsfeed screen

Virtual Booths

Exhibitors and sponsors can create their own booths to represent their companies. Visitors can communicate with representatives and switch between different companies

Video conferencing screen

Panel Discussion

Recreating an offline experience means allowing speakers to have panel discussions. Several speakers can have discussions and get questions from attendees simultaneously.

Communities screen

Private conversations

Attendees can share their opinions or discuss business cases via private rooms. They can communicate by using video conferencing or exchange text messages.

Scalability screen


  • Initial briefing

    Initial briefing

    Discovering needs

  • Designing a team

    Designing a team

    Hiring and onboarding

  • Engineering


    Code development

  • Testing


    Collecting feedback

  • Launch


    First event

  • Support


    Ongoing maintenance

Tech stack

List of technologies we used to develop a video conferencing solution for Event10x:

  • NodeJS


  • React


  • Saga


  • Redux


  • Azure


  • AWS


  • WebRTC


  • Mediasoup



Softermii is proud to hold an award from UAE Ministry of Economy for developing Events10X solution. The ministry could bring over 16,000 local and international attendees online during the pandemic.



Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

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