Bringing video conferencing into social networking app

Our case for Parta app that transforms video chats into communities and content creation platform.

Bringing video conferencing into social networking app

Building social communities with innovative video conferencing app

Parta is an innovative audio and video conferencing application. It unites all the best conversational apps’ benchmarks and brings them to the new level.

Video chats, social platform

Industry

Video chats, social platform

Mobile application

Type of project

Mobile application

Country: USA

Country

USA

Duration: 7months

Duration

7 months

Project intro

Usually, you have different applications for different purposes. For example, Twitch for watching streaming videos, Tiktok and Instagram for entertainment and casual browsing, Clubhouse for audio chats, and Zoom for video chats. What if all these applications could include all these features?

Luckily, there is no need for “what if”. Parta provides all of them. Parta's aims to bring people together during the pandemic and recurring lockdowns.

Project Parta intro

Key features

AI-generated news feed

AI-generated news feed

Algorithms provide users with favorite content

Private rooms

Private rooms

Enjoy privacy with one-to-one video calls

Following

Following

Build communities by following friends or influencers

Video calls

Video calls

Hold discussions or small talks

Room moderation

Room moderation

Take a control of video conferences

Gifts & donates

Gifts & donates

Support favorite content creators

Streaming

Streaming

Capture favorite content to thousands of users

Broadcasting

Broadcasting

Go live and share thoughts with fans

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The technology behind

Before this video chat app development started, we evaluated three different video broadcasting technologies: Twilio, WebRTC, and Mediasoup. Eventually, Mediasoup became the core technology until the initial release. It supports higher loads of users who use the application simultaneously.

As the technology is new, our team had to create new features in order to customize it and maximize its effectiveness.

The technology behind

First steps

In the very beginning, the concept of Parta existed as a web platform though the focus was moved to a mobile application. The reason is the incredible popularity of apps like Instagram, TikTok, and Clubhouse.

01

Business analytics

Our business analysts chose industry needs, and converted them into a business model.

02

Development process

We developed a video chat app MVP with use of relatively new technologies.

03

The first launch

We met deadlines: the client had a soft launch and the app got appraisal from users.

The team

The team behind the project faced numerous challenges. We had to conduct market and business analysis in order to find out how the final product should fit the market. Creating a social network app has to require modern standards in order to be competitive, viral, and meaningful.

We analyzed potential users’ needs, collected all the industry benchmarks and kicked off the development. We also had to pay a lot of attention to UX design. We put usability on the first place and kept minimalistic yet easy to use design to make the user experience enjoyable and fun.

  • Client team

    Client team

    • 2
      Developers

      Developers

    • 1
      QA

      QA

    • 1
      BA

      BA

    • 1
      Designer

      Designer

    • 1
      Designer

      PM

Considerable achievements

As the platform itself requires a lot of customization and high load testing, we’ve faced multiple challenges.

Fast development

The application itself is complicated. Such apps require a team of over 20 specialists. Our team of 5 specialists managed to deliver an MVP in three months, and the product in seven months.

New Technologies

Mediasoup and React Native are new technologies with a few documentations. The development required testing numerous hypotheses, building logic or external integrations.

Successful launch

The solution development was dedicated to the launch of an online event. Our team aced the whole process and provided the client with the working competitive app.

Mobile video conferencing social network

Our team is happy to provide innovative features for mobile video conferencing apps. We are happy that our solutions become profitable and popular.

Newsfeed screen

Newsfeed

AI-powered newsfeed that recommends both favorite content creators and rising stars.

Video conferencing screen

Video conferencing

Users can have private video calls, broadcast for larger audiences, and hold conference calls with friends.

Communities screen

Communities

Users can: support their favorite content creators with gifts and donations; follow interesting topics.

Scalability screen

Scalability

Our application can support higher loads for broadcasters and supports easy implementation of additional features.

Flow

Initial briefing

Initial briefing

Discovering needs

Designing a team

Designing a team

Hiring and onboarding

Engineering

Engineering

Code development

Soft Launch

Soft Launch

Collecting feedback

Launch

Launch

Release of an app

Support

Support

Ongoing maintenance

Slava Vaniukov, Co-founder and CEO at Softermii

Creating a social networking app requires huge teams and months of development. We aced app development in 7 months with a small team which is an amazing result.

Slava Vaniukov, Co-founder and CEO at Softermii
  • linkedin
  • linkedin
Andrii Horiachko, Co-founder and CTO at Softermii

Working with Parta was an enjoyable experience. We had quite a lot of brainstorming and business analytics which resulted in a fun and easy to use application.

Andrii Horiachko, Co-founder and CTO at Softermii
  • linkedin
  • linkedin

Tech stack

List of technologies we used to develop a video conferencing solution for Parta Social:

React Native

React Native

Redux

Redux

Node JS

Node JS

AWS

AWS

GraphQL

GraphQL

MediaSoup

MediaSoup

Testimonials

Softermii has a hard commitment towards the project delivery on time without any delay.

We ended up by having a very attractive product that can compete with any other virtual platform.

event10x
Walid Farghal, Event10x. Director General

Softermii are great with time management and produce high-quality work.

Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.

muna
Muna Al Hashemi, Founder of a Proptech Startup

They were really on top of everything.

They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.

locum
Reece Samani, CEO & Founder, Locum App, London

The team is really flexible with picking up urgent bugs.

I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.

temptribe
Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London

Softermii delivered a technically sophisticated app.

It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.

scoby
David Levine, Founder, Scoby Social

I would highly recommend Softermii for any programming needs.

I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.

shave
Ashley Lewis, VP of Product, Dollar Shave Club

Excellent programming skills and timely delivery.

They were able to take our poorly documented description and deliver a world-class app.

cococure
Folabi Ogunkoya, Founder, Cococure

They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.

The results were consistently top quality and the devs are friendly and responsive.

itrex
Shervin Delband, Director of US Operations, ITRex Group
  • event10x

    Walid Farghal

    Event10x. Director General

  • muna

    Muna Al Hashemi

    Founder of a Proptech Startup

  • locum

    Reece Samani

    CEO & Founder, Locum App, London

  • temptribe

    Duncan Mitchell

    Managing Director, Co-Founder at TempTribe, London

  • scoby

    David Levine

    Founder, Scoby Social

  • shave

    Ashley Lewis

    VP of Product, Dollar Shave Club

  • cococure

    Folabi Ogunkoya

    Founder, Cococure

  • itrex

    Shervin Delband

    Director of US Operations, ITRex Group

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+1 (424) 533-5520

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