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Bringing video conferencing into social networking app
Our case for Parta app that transforms video chats into communities and content creation platform.
Building social communities with innovative video conferencing app
Parta is an innovative audio and video conferencing application. It unites all the best conversational apps’ benchmarks and brings them to the new level.
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Industry
Video chats, social platform
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Type of project
Mobile application
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Country
USA
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Duration
7 months
Project intro
Usually, you have different applications for different purposes. For example, Twitch for watching streaming videos, Tiktok and Instagram for entertainment and casual browsing, Clubhouse for audio chats, and Zoom for video chats. What if all these applications could include all these features?
Luckily, there is no need for “what if”. Parta provides all of them. Parta's aims to bring people together during the pandemic and recurring lockdowns.
Key features
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AI-generated news feed
Algorithms provide users with favorite content
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Private rooms
Enjoy privacy with one-to-one video calls
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Following
Build communities by following friends or influencers
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Video calls
Hold discussions or small talks
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Room moderation
Take a control of video conferences
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Gifts & donates
Support favorite content creators
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Streaming
Capture favorite content to thousands of users
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Broadcasting
Go live and share thoughts with fans
The technology behind
Before this video chat app development started, we evaluated three different video broadcasting technologies: Twilio, WebRTC, and Mediasoup. Eventually, Mediasoup became the core technology until the initial release. It supports higher loads of users who use the application simultaneously.
As the technology is new, our team had to create new features in order to customize it and maximize its effectiveness.
First steps
In the very beginning, the concept of Parta existed as a web platform though the focus was moved to a mobile application. The reason is the incredible popularity of apps like Instagram, TikTok, and Clubhouse.
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01
Business analytics
Our business analysts chose industry needs, and converted them into a business model.
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02
Development process
We developed a video chat app MVP with use of relatively new technologies.
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03
The first launch
We met deadlines: the client had a soft launch and the app got appraisal from users.
The team
The team behind the project faced numerous challenges. We had to conduct market and business analysis in order to find out how the final product should fit the market. Creating a social network app has to require modern standards in order to be competitive, viral, and meaningful.
We analyzed potential users’ needs, collected all the industry benchmarks and kicked off the development. We also had to pay a lot of attention to UX design. We put usability on the first place and kept minimalistic yet easy to use design to make the user experience enjoyable and fun.
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Client team
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2
Developers
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1
QA
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1
BA
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1
Designer
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1
PM
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Considerable achievements
As the platform itself requires a lot of customization and high load testing, we’ve faced multiple challenges.
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Fast development
The application itself is complicated. Such apps require a team of over 20 specialists. Our team of 5 specialists managed to deliver an MVP in three months, and the product in seven months.
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New Technologies
Mediasoup and React Native are new technologies with a few documentations. The development required testing numerous hypotheses, building logic or external integrations.
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Successful launch
The solution development was dedicated to the launch of an online event. Our team aced the whole process and provided the client with the working competitive app.
Mobile video conferencing social network
Our team is happy to provide innovative features for mobile video conferencing apps. We are happy that our solutions become profitable and popular.
Newsfeed
Intuitive and accessible design helps users to start content browsing right after account registration
Video conferencing
Users can have private video calls, broadcast for larger audiences, and hold conference calls with friends.
Communities
Users can: support their favorite content creators with gifts and donations; follow interesting topics.
Scalability screen
Our application can support higher loads for broadcasters and supports easy implementation of additional features.
Flow
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Initial briefing
Discovering needs
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Designing a team
Hiring and onboarding
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Engineering
Code development
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Soft Launch
Collecting feedback
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Launch
Release of an app
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Support
Ongoing maintenance
Creating a social networking app requires huge teams and months of development. We aced app development in 7 months with a small team which is an amazing result.
Slava Vaniukov, Co-founder and CEO at Softermii
Working with Parta was an enjoyable experience. We had quite a lot of brainstorming and business analytics which resulted in a fun and easy to use application.
Andrii Horiachko, Co-founder and CTO at Softermii
Tech stack
List of technologies we used to develop a video conferencing solution for Parta Social:
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React Native
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Redux
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Node JS
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AWS
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GraphQL
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MediaSoup
Testimonials
Softermii has a hard commitment towards the project delivery on time without any delay.
We ended up by having a very attractive product that can compete with any other virtual platform.
Walid Farghal, Event10x. Director General
Softermii are great with time management and produce high-quality work.
Because of how satisfied we've been with their work on this project, we're exploring bringing them in on a new project as well.
Muna Al Hashemi, Founder of a Proptech Startup
They were really on top of everything.
They know how important my timelines were and they made sure that they're dead to them and got everything done quickly.
Reece Samani, CEO & Founder, Locum App, London
The team is really flexible with picking up urgent bugs.
I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.
Duncan Mitchell, Managing Director, Co-Founder at TempTribe, London
Softermii delivered a technically sophisticated app.
It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.
David Levine, Founder, Scoby Social
I would highly recommend Softermii for any programming needs.
I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.
Ashley Lewis, VP of Product, Dollar Shave Club
Excellent programming skills and timely delivery.
They were able to take our poorly documented description and deliver a world-class app.
Folabi Ogunkoya, Founder, Cococure
They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.
The results were consistently top quality and the devs are friendly and responsive.
Shervin Delband, Director of US Operations, ITRex Group
Get valuable insights
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