Softermii has a hard commitment towards the project delivery on time without any delay.
We ended up by having a very attractive product that can compete with any other virtual platform.
Walid Farghal, Director General, Event10x
E-commerce · Retail
Floorwatch
A data-driven app that connects in-store shoppers with sales associates in real time.
About the project
Floorwatch is a user-friendly, data-driven mobile app for in-store shoppers — instantly connecting them with sales associates while giving store managers actionable customer-feedback insights.
Duration
11 months
Country
USA
Industry
E-commerce
Type of project
Web & mobile app
Key challenges
Limited scalability
Expertise requirement
Feature deficiency
Seamless adaptability
Business Goals
The Floorwatch team wanted an intuitive, data-driven app to solve a common brick-and-mortar problem: connecting shoppers with in-store associates in real time. The goal was to remove friction from the in-store experience, bridge the communication gap between customers and staff, and give managers direct insight into customer needs — empowering businesses of any size to refine service and boost sales.
Technical challenges
Platform expansion
Support a larger user base without compromising performance or speed.
Feature integration
Add new, complex features without disrupting the existing app.
Cross-platform consistency
Keep the experience uniform across web and mobile.
Solution
Revamped design:
Revamped, informative design — the flow and visuals were reworked across web and mobile to surface richer, more useful information.
Super Admin panel:
A new Super Admin web panel gives product owners deep statistics on engagement, active locations and other key metrics.
Location dashboards:
Retailers get a data-driven dashboard with customizable graphs, charts and tables for full visibility into each location and team.
Real-time reports:
Store managers access real-time reports — customers served, satisfaction and ratings — without beacons or complex integrations.
Flare for help + AI chat:
Shoppers can “send up a flare” for help at any of 57,000 US locations, backed by an AI chatbot for instant support.
Achievements
Floorwatch scaled fast across US retail.
Reach
57,000+
retail locations
Stores across the US now use Floorwatch.
Higher customer satisfaction
Service quality improved significantly across locations.
More sales
Better sales-floor service converted into extra profit.
Key features
Locations by proximity
A list of locations sorted by distance to the device.
Filtered search
Find locations with filtered, proximity-sorted search.
Distance & geofence
Show distance and the geofence range for each location.
Location details
Store address, hours and other key details.
Driving directions
Open a map for driving directions in one tap.
Open website
Jump straight to the store website in the browser.
The team behind the project
A cross-functional team built Floorwatch end to end — from architecture and development to data analysis, design and QA.
Client
- 1
PM
- 4
Developers
- 1
Designer
- 1
Business Analyst
- 1
Data Analyst
- 1
DevOps
Tech stack
The stack we used to build and scale Floorwatch:
TypeScript
Node.js
JavaScript
AWS
Swift
Kotlin
MongoDB
GraphQL
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Get an estimateTestimonials
Excellent programming skills and timely delivery.
They were able to take our poorly documented description and deliver a world-class app.
Folabi Ogunkoya, Founder, Cococure
It's great to know that all of the development is backed up by careful planning.
The app has so far garnered a lot of attention from potential investors. Softermii has very structured project management and utilizes the Atlassian Suite; their team is organized, serious, and professional.
Eriz Zarate, CTO, SoundIt
The team is really flexible with picking up urgent bugs.
I found that is a really good working relationship in that sense that the prices are very reasonable and they are accessible even over the weekend.
Duncan Mitchell, Managing Director, Co-Founder, TempTribe, London
Softermii delivered a technically sophisticated app.
It integrates multi-party video conferences with social media dynamics. These guys proven to be a professional, reliable, and effective partner.
David Levine, Founder, Scoby Social
I would highly recommend Softermii for any programming needs.
I am consistently impressed by the quality of the work and team effort brought forth by everyone that we've worked with.
Ashley Lewis, VP of Product, Dollar Shave Club
They were really on top of everything.
They know how important my timelines were and they made sure that they’re dead to them and got everything done quickly.
Reece Samani, CEO & Founder, Locum App, London
They delivered amazing results and worked through holidays to make sure I could deliver on the project deadline.
The results were consistently top quality and the devs are friendly and responsive.
Shervin Delband, Director of US Operations, ITRex Group
They had logical, well thought-out plans with different execution strategies that had supported our timelines.
Softermii had created largely acceptable deliverables. The team had been cooperative in fixing and improving areas with logical, well thought-out plans with various execution strategies.
Momina Wahab, Director Agile PMO, Convo Corp
Softermii are great with time management and produce high-quality work.
Because of how satisfied we’ve been with their work on this project, we’re exploring bringing them in on a new project as well.
Muna Al Hashemi, Founder of a Proptech Startup
I don't feel they lack in any department regarding getting the job done properly — they are all-encompassing.
They lead a well-planned process to stay within deadlines and budgets and ensure a solid project management experience. The team also praises their ability to incorporate everything they need all around.
Kwesi Peyna, Owner & CEO, Luciid
Their team members were very invested in finding solutions for us.
Softermii brought useful suggestions to the process. The collaboration with developers was close and efficient, and final outcomes for the project are promising.
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