Top 6 Examples & Benefits Of Using Motion Graphics Design For Your Business
Today the competition is quite high in almost any industries. To stand out from the crowd, present own brand and its marketing strategy in a unique way that engages your customers and guides them ahead conversion path become only possible having user-centered and interactive product UX design.
Motion design is the right medium to make your product UX exceptional and interactive for customers and high-conversion for your business. Through motion graphics, you can start own brand storytelling just from the first second of the user’s interaction and build touchpoints on every stage of the user’s customer journey.
As time passed, product UX and conversion was created by several means which was the trend at the time, and as innovations evolved, these trends passed away. However, as it stands, there are certain trends that look like they will be sticking around for a while.
Indeed, there are a lot of changing UX tendencies but motions graphics design is working strategy in UX and marketing that works not depending on the season or business industry.
In regards to business values motion design is the firework that not only draws attention to your product or content but also amplifies your product UX and conversion until people begin to acknowledge your finesse.
Motion graphics, according to Wikipedia , are fragments of digital footage or animation that creates the illusion of motion, rotation, or video playing. In simple words motion design refers to the use of graphic design principles and visual effects to create animation and animated content.
Today motion graphics is a must-have part of any designer toolkit. But what is more important for business it’s an effective tool in developing UX design process and marketing strategies that can truly increase your brand name, conversions and customers’ retention. Let’s discover in what ways.
Why Use The Motion Design as a Part of Business Strategy
Firstly let’s walk through the purposes and benefits of motion design for any business. Motion graphics can serve different purposes, all of which are relevant to building conversion and getting the right brand positioning or product UX. The next purposes of motion graphics design can serve the most effective:
Driving users' attention
Statistics proves that 65% of viewers watch at least 3/4 of videos.
Also, adding motion design to your content has proven to increase the chance of your article appearing on a Google front page search results by 53 times!
This means that with motion graphics, you can boast of having the attention of your audience on a platter of gold. It means with motion graphics, you can project what you want your audience to see, and gloss over content that you do not want the spotlight on. Thus rightly positioning your brand.
Creating memorable UX
Images are the simplest and the most effective way to ensure that people retain information for a long time. According to Lynell Burmark, an education expert, the human short term memory processes words and can only keep about seven bits of information. But, images are directly processed by our long-term memory, and they remain untouched in that part of our brain where they get indelibly etched.
According to the Visual Teaching Alliance , 90% of all the information transmitted to the brain is visual. These visuals are processed 60,000 times faster than text processing. This is so because our eyes can take note of 36,000 visual signals every hour. All of these goes to say that even mother nature will compel your target audience to pay attention to your content the moment you employ motion and make your UX far more memorable.
Make more interactive and intuitive UI
No matter how strong the imagery in a text is, it cannot command as much viewer intuition and interaction as a motion image will.
Coming back to statistics, it is noteworthy that motion graphics have 135% more strength to reach than other materials on social media. They also have higher abilities to engage the audience than pictures or posts on blogs.
Motion design, therefore, gives you a chance at creating more interactive, customer-oriented and intuitive UI. That’s why it’s pretty important to implement your motion graphics like functional but not an only design element, especially when it comes to mobile app UX. Check how Uber used animations as UI feature in their app:
How To Create Motion Graphics Correctly: Principles of Implementing Motion Design
Thus, for now, you’re aware of the reasons and purposes to implement motion design as part of your product design and marketing efforts. But before jumping into motion graphics right away, bear in mind the next things that every good animated content should have to strengthen the product UX and position the brand better.
- Follow the basic principles of using motion design like squash and stretch, staging, arc, straight ahead action and pose to pose, slow in slow out, secondary action among others. Of course, don’t miss to implement some trends in motion design like asymmetrical layout, art deco, mid-century modern style, duo tones and gradients, light and delicate illustrations, isometric design open compositions.
- Create your animated content in a way that it should point the way right from the location of the buyer's needs to the destination of purchasing your product.
- Animated content should fully address the needs of your target audience, and make it available to them in the best way they can utilize it. It is like giving them the meal they want in the bits that they can consume at a go.
- Your video content should be a value for their time, no matter the content you are projecting, comedy, business, campaign, educational stuff, news, inspirational videos, whatever it is, they should not feel like they wasted their time watching your video.
- Deliver your motion content to the target audience and the platforms that they use. Not only that, a good video should be able to command interaction from the target audience, irrespective of who they are. It creates a consistent brand identity. Apart from your video, every other medium through which you're marketing should share the same message as your video. Whichever one of your marketing materials people come in contact should be able to articulate one single message about your product and your brand, and every other material should also have the same ability.
- Try to use different tools to figure out the most effective one for your purposes. The most popular ones are Adobe After Effects, Adobe Flash, Maxon Cinema 4D, ICE of Softimage among others.
Ways to use motion graphics in your business strategy
Of course, the goal point of every brand is to command such attention that not only allows its message to be passed, but also earns the expected response, and as such earns them better product UX, conversion or traffic as the case may be.
Agreed that this is the goal, the question then is, what categories of content or product can play this route called motion design?
Animated Explainer Videos or other Content
The term explainer animation does not talk about one animation content, but various kinds. Motion videos are very useful when you are trying to pass a message that is normally difficult to grasp or remember.
Also if it is the case that there are high tendencies for such content to be misunderstood, and you have to take pains to clarify things every time, then you may need a motion design. Just in case you want to do a campaign on a subject that people mostly lack interest in, the best way to catch and keep attention is through motion design. Watch the video to get to know how you can create a clear explanation of your product with motion graphics.
Motion Design For Social Media Content
It is a subconscious habit to click on social media icons and close them right back just to free the notification panel on our phones. We only pay attention to information that we came in search for or when something stops us right in our track. So you could also use motion graphics to stand your social media content, out in the midst of myriads of others. They can get you a better ROI on your content marketing.
Look how the British Council has integrated motion graphics in their social media strategy:
With motion graphics, you can create the most creative your brand logo email signatures, trade booths, or website logo. The research highlighted that consumers were 13% more interested in simple, catchy logos rather than more complicated ones. Such an interactive logo helps to make your brand name memorable for customers and catch their attention. Get some inspiration from the video below to create own unique animated logo:
Apps With Animations
Motion design also helps apps work better, because of the animated transitions that are involved. When you decide to create animations in mobile app design keep in mind that it should provide positive user experience together clear and smooth interactions. The key is that the motion graphics should have some functionality rather just be a design element. Animations increase significantly the users’ retention rate in-app and discover how it can look like:
Ads Campaign With Graphics Animation
Ads and media campaign can get more attention, engagements, and conversions with motion graphics or animated creatives. You could also create different motion designs to attract different categories of the target audience. This has proven to be very effective. Let’s prove that by the example of super successful Spotify Motion Graphics Ads:
Motion Video Titles and Overlays
Just in case you already have something to catch your audience, or you have a video already, these graphics are a good way to highlight key parts of your videos. Seeing that these designs are always colorful in nature, they can always drag the attention of the audience from the main video to such item as long as it is there.
Motion graphics can also be employed if you want to leave a memory of your content name or title. That way, you can stand out from other competitors whose titles or overlays are just basic designs. Look at how you can distinguish your message with eye-catching animated titles in the next video:
Benefits of Using Motion Graphics Product UX
You might think that implementing video content into your product design or marketing is pretty costly and requires enough time. It’s true for full video content, but animated content based on graphics design can be a great alternative for that. It’s a cost and time savvy solution that can pass your product design, marketing, and business entirely to the next generation. You asked how:
Motion graphics produce coherence in brand identity
One of the strongest forces of conversion is brand acquaintance. Your audience cannot patronize you if they don't know you exist. Therefore, the more they get acquainted with your brand, the more their attention is attracted.
With motion design, you have the opportunity to incorporate your brand identity into the content in a coherent manner using different methods. According to the Forrester research of 2017, a 1-minute video was worth about 1.7 million words. This means a 1-minute video is more than enough to preach the message of your brand.
However, it can only get better with motion design, because you not only communicate with pictures, but with colors, shapes, signs, movements, music and other things. Yet even in all these, the emphasis on your brand is still subtle enough not to seem superfluous.
With this, your content, product or brand can be singled out almost immediately from the multitude of content, your message can be passed, understood, remembered and responded to as expected, thus paving the way for your target product UX.
Motion design spices up normally boring phenomena
By research, the tendency for people to want to identify with your brand, and intend to purchase your product increases by 139% and 94% respectively, once people enjoy your video content. Now a large chunk of the probability of your audience enjoying your rests on how the video is being done.
In as much as watching someone narrate a story or explain a thing is enjoyable, watching that story in pictorial expressions is far more enjoyable, and this is the edge motion design has over some normal videos. The playful aura that animations provoke in a motion video does a significant job of simplifying rather complicated things and infusing life to seemingly boring content.
With motion design, there are higher chances that the audience will enjoy your content, and as such, want to identify with your brand, or intend to use your product. More of this will definitely do some good for your product UX.
Discover how Nike uses motion design to describe the usually boring process of shoes producing into an enjoyable story that definitely meets all brand idea and main message.
Animated Content Drives Higher retention and engagement rates
As we have earlier mentioned, 65% of viewers watch more than ¾ of a video, and this is something that text content cannot boast of. Even scientifically, Emotions and visual information are sorted in just about the same area of the brain. Visual stimuli and emotional response are connected in a non-complex way and the combination of these two together generate what we know as memories. This means that humans are wired to remember anything that not only provoked but provoked those emotions by something they saw. Once your motion design brings your audience to a place where their emotions are stimulated, and they can be engaged, they will surely remember your brand and product the next time they see your content.
Animated content has higher chances of going viral
According to Cisco study , the video will taker four-fifths of global Internet traffic by the end of 2019. While Facebook boasts of 100 million hours of videos watched on a daily basis, with another 1billion views on Snapchat daily.
In essence, the world is beginning to tilt towards communication through videos. Part of this is because, most of them can be watched anywhere- smartphones, tablets, systems among others. The better part is that while some videos cannot be watched on some kind of devices, motion graphics can fit any model of any gadget, making it easy to be shared to all and sundry. This gives you a better platform to register your presence and reach your target audience as quickly as possible.
Motion graphics cost less while being more effective than video
The creation of a nice motion design costs less and requires less time while the return from such video can be so overwhelming. Apart from the fact that your sales and profits will increase, it also registers your brand in the hearts of people, such that you begin to build influence over time. It helps to correctly position your brand and drive your conversion.
Moreover, you create quite short but own unique motion graphics video, change it and use it for different purposes. Look how just 8-seconds motion graphics video shows the coffee making process that can be nice promo for ads campaign or a great tutorial or explainer video.
Indeed, motion graphics is a pretty powerful tool if used properly into branding, product UX design, and marketing. Moreover, motion design works effectively to any kind of niches, product or content. It can be used in educational, health-related, financial, e-commerce niches same as in website, mobile apps or desktop applications design. It might be used directly in your product design, advertising, social and other marketing content.
More importantly, due to our expertise in different types of design development, our Softermii design team is always happy to help you with creating the right motion UX design strategy that will improve your product look and drive your conversion more effectively.